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A Rude Awakening: Mistreated Poultry

August 15, 2025

KPFA

On today’s show, Direct Action Everywhere will be holding an action in front of Trader Joe’s in Berkeley tomorrow and Cassie King will explain why.

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PRESS

A Rude Awakening: Mistreated Poultry

August 15, 2025

KPFA

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BLOG

Trader Joe’s Is Suing Me to Keep You in the Dark

July 31, 2025

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BLOG

Trader Joe’s Is Suing Me to Keep You in the Dark

July 31, 2025

Trader Joe’s is known as “America’s most reputable brand,” and I’m learning firsthand that this might be because they relentlessly silence their critics and go to great lengths to protect their image from public scrutiny.

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PRESS RELEASE

Activists Protest at Homes of Perdue Executives, After Court Denies Temporary Restraining Order

July 26, 2025

Around thirty animal rights activists with Direct Action Everywhere (DxE) held a peaceful protest outside the home of Scott Fitzpatrick, the Live Production Manager for Perdue’s Petaluma Poultry, after Sonoma County Judge Patrick Broderick denied Fitzpatrick’s application for a temporary restraining order on Friday, citing “insufficient evidence.”

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PRESS RELEASE

Activists Protest at Homes of Perdue Executives, After Court Denies Temporary Restraining Order

July 26, 2025

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BLOG

Whole Foods is lying to you. I was arrested for revealing the truth.

July 25, 2025

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BLOG

Whole Foods is lying to you. I was arrested for revealing the truth.

July 25, 2025

Vera supplies the nation’s largest goat milk producer, Meyenberg, and its practices are a far cry from the rigorous standards Whole Foods promises. Thousands of goats are confined in crowded pens without access to pasture; newborn babies are routinely separated from their mothers; and, outside the confinement area, lies a mass graveyard of animals who died prior to slaughter.

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PRESS RELEASE

Second Perdue Foods Executive Sues Animal Rights Group to Stop Public Protests

July 23, 2025

Scott Fitzpatrick, Live Production Manager for national poultry giant Perdue Foods, filed a lawsuit Tuesday to stop public protests by Direct Action Everywhere (DxE) over documented animal cruelty.

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PRESS RELEASE

Second Perdue Foods Executive Sues Animal Rights Group to Stop Public Protests

July 23, 2025

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PRESS

Trader Joe’s Company Files Lawsuit Against Berkeley-Based Animal Rights Organization, Cites Trespassing

July 19, 2025

The Daily Californian

According to DxE lead organizer Almira Tanner, another lawsuit defendant, a 2023 DxE investigation into the Petaluma Poultry plant alleged that there were chickens that were severely sick and unable to get food or water. Additionally, the investigation claimed that there are decomposing animals in the facilities, diseased birds and inhumane slaughterhouse practices.

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PRESS

Trader Joe’s Company Files Lawsuit Against Berkeley-Based Animal Rights Organization, Cites Trespassing

July 19, 2025

The Daily Californian

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PRESS

SF-Berkeley Activists Superglue Bodies to LA Trader Joe's Chicken Cases as Protest War Escalates

July 16, 2025

Hoodline

Picture this: you're trying to buy organic chicken for dinner, and suddenly there are protesters with megaphones asking you to reconsider your protein choices. That's been the reality at Trader Joe's locations across California

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PRESS

SF-Berkeley Activists Superglue Bodies to LA Trader Joe's Chicken Cases as Protest War Escalates

July 16, 2025

Hoodline

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PRESS

Protesters Ask Kings County Officials to Investigate Vera Goat Dairy

July 15, 2025

ABC 30 Fresno

They are asking the District Attorney's Office to investigate conditions at Vera Goat Dairy in Stratford after a disturbing discovery the group says they made earlier this year. "Dead mother and baby goats are being thrown out like garbage in an illegal dead pile. We have documented Vera Dairy and have found these sick animals being neglected, denied medical care, being left to die," Direct Action Everywhere organizer Cassie King says.

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PRESS

Protesters Ask Kings County Officials to Investigate Vera Goat Dairy

July 15, 2025

ABC 30 Fresno

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PRESS

Trader Joe’s Seeks Injunction Against Animal Welfare Activists Entering California Stores

July 14, 2025

The Press Democrat

“We brought this to Trader Joe’s, but instead of listening, they blocked us, refused all dialogue, and hired powerful attorneys to try to shut us up,” Cabral said in a statement. “Customers have made it clear — they don’t want to be lied to. They want ethical products they can trust. So why won’t Trader Joe’s live up to the values they claim to hold?”

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PRESS

Trader Joe’s Seeks Injunction Against Animal Welfare Activists Entering California Stores

July 14, 2025

The Press Democrat

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Our Top Press Hits

TOP PRESS

Animal Rights Group’s Video of Hens Raises Questions, but Not Just for Farms

January 8, 2015

The New York Times

An animal rights group released on Thursday a disturbing video of laying hens at a farm in Northern California that supplies eggs to Whole Foods and Organic Valley, among other retailers and distributors.

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DxE's Blog

BLOG

An Open Letter Responding to Western United Dairies' Disinformation

March 19, 2026

The dairy industry trade group's CEO, Anja Raudabaugh, spread blatant lies about animal rights activists on a recent podcast discussing DxE's latest project, FactoryFarmWatch.org. This blog corrects the record and invites Ms. Raudabaugh to engage in an honest and transparent conversation.

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BLOG

Exposing Big Ag with Factory Farm Watch

February 19, 2026

Factory Farm Watch is more than a map. It is a launchpad for statewide action to end factory farming.

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BLOG

ALC India Was a Huge Success!

February 6, 2026

A summary of the first annual Animal Liberation Conference in India, co-hosted by DxE and Indore Animal Liberation

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BLOG

An Open Letter to My Judge

January 4, 2026

I think the public has made it resoundingly clear that they feel Perdue should be prosecuted for its crimes. I hope you'll take that into consideration and use your power as a judge to do some good for these animals. 

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BLOG

Zoe's Reflections on Animal Rising's Beagle Rescue Trial Verdict

December 18, 2025

No prosecution, conviction, or sentence, will ever stop a movement driven by compassion and care.

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BLOG

An Open Letter to Attorney General Rob Bonta

December 17, 2025

I write to you from this jail cell on behalf of the animals, to beg for your assistance and intervention. This cruelty and suffering has gone on far too long.

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BLOG

Zoe's Reflections from Jail on the Role of Repression

December 16, 2025

To some, my being here may look like losing. I don’t see it that way. I see it as a sign that we have come to be a real threat to companies like Perdue that make billions of dollars off the mistreatment of animals.

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BLOG

An Update from Zoe After Her First Days in Jail

December 15, 2025

Since my incarceration, lives have continued to be saved. On my first day in jail, two chickens were rescued from a slaughterhouse in Stockton, California. They've been named Josephine and Jasmine.

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BLOG

An Update from Zoe in Jail

December 11, 2025

My cell is small, but I can stand up and take a few steps. In many parts of the US, animals can legally be housed in such tight confinement that they can't even spread their limbs or turn around.

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Our Press Releases

PRESS RELEASE

Four People Charged with Felony Grand Theft for Rescuing Sick Goats from Whole Foods-Supplying Goat Dairy

March 25, 2026

Four activists have been charged with felony grand theft by the Kings County District Attorney following the open rescue of two sick baby goats from Vera Goat Dairy in Stratford last May. Vera is a 9,000-goat operation that supplies the nation's largest goat milk producer, Meyenberg.

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PRESS RELEASE

Marin Grocer Good Earth Cuts Ties with Perdue’s Petaluma Poultry Amidst Animal Cruelty Concerns

March 11, 2026

Controversial chicken producer Petaluma Poultry has lost another customer following an investigation by animal rights group Direct Action Everywhere (DxE), which exposed animal neglect and cruelty at the company’s factory farms and slaughterhouse in Sonoma County.

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PRESS RELEASE

VIDEO: Activists Protest Cruelty in CA Dairy Industry with Ten-Foot-Tall Milk Carton

March 1, 2026

The ten-foot milk carton showed a photo of a calf with the word "Missing" to underscore how the dairy industry routinely separates babies from their mothers on the day they are born.

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PRESS RELEASE

VIDEO: Dozens Hold Vigil at CA’s Largest Calf-Raising Factory Farm, Following Exposé of Calf Abuse

February 21, 2026

Drone footage published this week at FactoryFarmWatch.org shows calves being thrown to the ground, dragged and shot in the head at Grimmius Cattle Company

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PRESS RELEASE

Map of California Factory Farms Exposes Hidden Supply Chains Behind “Humane” Labels

February 17, 2026

The first-of-its-kind map at FactoryFarmWatch.org is the most comprehensive single source of information on CA's 1300+ industrial animal farms

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PRESS RELEASE

Hours After Completing House Arrest, Activist Negotiates Rescue of Chicken from Slaughter

February 11, 2026

After completing both phases of her court-ordered detention for rescuing four birds from Perdue’s Petaluma Poultry slaughterhouse, animal rights activist Zoe Rosenberg’s first course of action was to travel to a chicken slaughterhouse in Stockton.

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PRESS RELEASE

Judge Throws Out Perdue’s Claims in Lawsuit Against Animal Activists

February 6, 2026

Sonoma County Judge Jane Gaskell struck both causes of action brought by the national poultry giant Perdue Foods in a lawsuit against Direct Action Everywhere (DxE). Judge Gaskell also struck these causes of action for Perdue executive Scott Fitzpatrick. Perdue is now removed from the case and only two causes of action remain for Fitzpatrick.

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PRESS RELEASE

VIDEO: Activists Rally at UC Berkeley Demanding a Pardon for Student Animal Rescuer

January 23, 2026

UC Berkeley students, alumni, and local residents held a “Free Zoe” rally and march on the UC Berkeley campus on Friday, demanding the pardon of animal rights activist Zoe Rosenberg, who is currently on house arrest.

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PRESS RELEASE

Judge Denies Trader Joe's Motion for Contempt Against Animal Rights Activists

January 12, 2026

He also denied Trader Joe’s request to restrict protesters’ use of amplified sound on public property outside their stores, writing, “prohibition on the use of sound amplification devices is an invalid infringement upon Defendants’ free speech rights.”

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