Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
PRESS
May 12, 2026
Los Angeles Times
In late February, animal rights activists flew a drone over a calf ranch in the Central Valley and watched as workers kicked and punched the animals. Footage reviewed by The Times shows a worker pulling a calf by the nose with pliers.
PRESS
May 12, 2026
Los Angeles Times
PRESS
July 16, 2023
NBC Bay Area
"This is a huge victory for the animal rights movement," said DxE organizer Cassie King. "Across the country and around the world, we're seeing rising public pressure and protests against the cruelty of the horseracing industry."
PRESS
July 16, 2023
EIN Newsdesk
Veterinarians say the more than 16 hours of grizzly footage shows the most common method used to kill pigs in the United States is not humane.... They are asking the AVMA to take a leadership role in addressing what they call some of the cruelest practices in animal agriculture.
PRESS
July 16, 2023
EIN Newsdesk
PRESS
July 6, 2023
Northern California Public Media
"I think the right-to-rescue campaign captures something that most people already know and feel in their hearts, that someone who is suffering, who's in need of help, deserves to be helped, deserves to be rescued from the situation where they're being harmed," [defendant Cassie] King said. "And whether that's a dog in a hot car or a human who's injured on the side of the road, or a chicken who's collapsed and starving to death on the floor of a factory farm."
PRESS
July 6, 2023
Northern California Public Media
PRESS
July 3, 2023
AlterNet
Investigations of alternative poultry and egg farms typically reveal practices and attitudes that do not meet consumer expectations—expectations that are cultivated not only by the companies and retailers they do business with but also by animal welfarists who employ “humane” farming language that glosses over the facts with nebulous assertions and omissions... More often than not, the difference between “humane” farms and factory farms is moot.
BLOG
July 1, 2023
Since 2018, DxE investigators have documented routine violations of California's animal cruelty laws at Petaluma Poultry factory farms, but the authorities refuse to intervene -- so they are taking action themselves to rescue the animals.
PRESS
June 26, 2023
Plant-Based News
Animals, of any size or species, are not objects. You cannot put a price tag on their lives. They are individuals who feel fear, sadness, joy, and other emotions just like we do, and they deserve respect.
PRESS
June 26, 2023
Plant-Based News
PRESS
June 24, 2023
Press Democrat
"Not much has changed over the two administrations of Sonoma County district attorneys. They are continuing to retain charges against activists who originally exposed Petaluma Poultry for its animal cruelty."
PRESS
June 20, 2023
La Presse
Translation: Suspended sentences and conditional discharges for the 11 vegan activists
PRESS
June 20, 2023
La Presse
PRESS
June 20, 2023
Daily Californian
A petition, led by the animal rights organization Direct Action Everywhere, to shut down the horse track has gained more than 39,000 signatures. “[The horses] are... forced to run until they are, one way or another, led to die,” said campus alumna Cassie King, organizer with Direct Action Everywhere.
PRESS
June 20, 2023
Daily Californian
TOP PRESS
March 5, 2026
Vox
DxE filmed Grimmius’s operations using drone cameras, documenting many of the grim realities ubiquitous in the mass production of animals for food: calves being handled roughly, hit, and pushed to the ground. But perhaps most remarkably, the footage offers a rare view of what is arguably the most overlooked form of extreme confinement of farmed animals in the US.
TOP PRESS
December 4, 2025
The Associated Press
Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.
TOP PRESS
December 3, 2025
San Francisco Chronicle
“They’re denying that any of this suffering is happening,” she said. “We have been calling on the California Attorney General to take action, because the Sonoma County District Attorney’s office has made it abundantly clear that they do not care about these animals whatsoever.” Her supporters cheered and yelled out promises to not give up defending animals.
TOP PRESS
October 29, 2025
The New York Times
The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”
TOP PRESS
October 29, 2025
San Francisco Chronicle
But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.
TOP PRESS
October 28, 2025
The Associated Press
A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
TOP PRESS
October 6, 2025
San Francisco Chronicle
Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.
BLOG
September 29, 2025
Updates and summaries from Week 3 of the Perdue Rescue Trial
BLOG
September 22, 2025
Updates and summaries from Week 2 of the Perdue Rescue Trial
BLOG
September 15, 2025
Updates and summaries from Week 1 of the Perdue Rescue Trial
BLOG
September 12, 2025
The Perdue Rescue Trial begins on Monday, September 15th at the Sonoma County Superior Court in Santa Rosa, California.
BLOG
July 31, 2025
Trader Joe’s is known as “America’s most reputable brand,” and I’m learning firsthand that this might be because they relentlessly silence their critics and go to great lengths to protect their image from public scrutiny.
BLOG
July 25, 2025
Vera supplies the nation’s largest goat milk producer, Meyenberg, and its practices are a far cry from the rigorous standards Whole Foods promises. Thousands of goats are confined in crowded pens without access to pasture; newborn babies are routinely separated from their mothers; and, outside the confinement area, lies a mass graveyard of animals who died prior to slaughter.
BLOG
July 9, 2025
Judge Gnoss’s ruling is simply another disturbing reminder that our legal system values money over living, breathing beings with personalities, thoughts and feelings.
BLOG
July 6, 2025
From daring rescues and major investigations to powerful protests, media coverage, and critical courtroom battles, we’ve been pushing the fight for animal liberation forward. Here’s a look at what we made happen this past quarter.
BLOG
April 17, 2025
The resistance of 2025 might not look like the resistance of 2017. That’s okay. In fact, sociologist Doug McAdam has demonstrated that tactical innovation was critical for the continued success of the civil rights movement. As organizers introduced new tactics, movement activity (‘insurgency’) rose dramatically.
PRESS RELEASE
June 20, 2026
With Bay Area cities moving to ban the retail sale of animals, animal rights activists with Direct Action Everywhere (DxE) are turning up the pressure on one of the Bay’s biggest pet retailers: Petco. Dozens of activists with DxE, PETA, and other groups protested inside and outside Petco in San Mateo Saturday afternoon.
PRESS RELEASE
June 12, 2026
Dozens of animal rights activists protested outside biopharmaceutical giant Merck’s West Coast headquarters on Friday, condemning the company’s recent purchase of beagles for animal testing from Ridglan Farms, a notorious dog breeding facility near Madison, Wisconsin that has made national headlines in recent months.
PRESS RELEASE
June 2, 2026
Terry Seese, the Chief of the DA’s Bureau of Investigation, came to speak to the advocates. He took the letter and confirmed the DA’s office is aware of the footage taken at Agresti Calf Ranch, but deflected responsibility onto the Sheriff’s office, which has not made a referral.
PRESS RELEASE
May 17, 2026
Following San Francisco Animal Commission’s vote to recommend a ban on the retail sale of animals, advocates rallied in San Francisco to bring attention to cruelty of the exotic pet trade
PRESS RELEASE
May 16, 2026
Activists gathered peacefully on public property by the calf ranch to bear witness to the calves and called on authorities to take action to protect these vulnerable animals. Stanislaus County Sheriff’s deputies were already present when activists arrived and warned them not to trespass.
PRESS RELEASE
May 12, 2026
New footage showing illegal animal cruelty at a Clover Sonoma-linked calf ranch was published today at FactoryFarmWatch.org. The footage, which was obtained via drone at Agresti Calf Ranch in Stanislaus County, shows calves being kicked in the face, yanked by their tails, and disbudded with hot irons until they collapse in pain.
PRESS RELEASE
May 2, 2026
“Whole Foods presents itself as an ethical retailer, but it continues to sell milk connected to serious animal welfare concerns,” said Madhu Anderson, who organized the protest. “We’re asking them to take responsibility for what’s happening in their supply chain.”
PRESS RELEASE
April 11, 2026
Protesters at the Meyenberg plant held signs reading “Meyenberg Lies, Animals Die” and “Compassion Is Not a Crime.” Two of the defendants were present and spoke out about the cruelty they documented at Vera Goat Dairy.
PRESS RELEASE
March 25, 2026
Four activists have been charged with felony grand theft by the Kings County District Attorney following the open rescue of two sick baby goats from Vera Goat Dairy in Stratford last May. Vera is a 9,000-goat operation that supplies the nation's largest goat milk producer, Meyenberg.
