Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
BLOG
July 25, 2025
Vera supplies the nation’s largest goat milk producer, Meyenberg, and its practices are a far cry from the rigorous standards Whole Foods promises. Thousands of goats are confined in crowded pens without access to pasture; newborn babies are routinely separated from their mothers; and, outside the confinement area, lies a mass graveyard of animals who died prior to slaughter.
PRESS RELEASE
July 23, 2025
Scott Fitzpatrick, Live Production Manager for national poultry giant Perdue Foods, filed a lawsuit Tuesday to stop public protests by Direct Action Everywhere (DxE) over documented animal cruelty.
PRESS RELEASE
July 23, 2025
PRESS
July 19, 2025
The Daily Californian
According to DxE lead organizer Almira Tanner, another lawsuit defendant, a 2023 DxE investigation into the Petaluma Poultry plant alleged that there were chickens that were severely sick and unable to get food or water. Additionally, the investigation claimed that there are decomposing animals in the facilities, diseased birds and inhumane slaughterhouse practices.
PRESS
July 19, 2025
The Daily Californian
PRESS
July 16, 2025
Hoodline
Picture this: you're trying to buy organic chicken for dinner, and suddenly there are protesters with megaphones asking you to reconsider your protein choices. That's been the reality at Trader Joe's locations across California
PRESS
July 16, 2025
Hoodline
PRESS
July 15, 2025
ABC 30 Fresno
They are asking the District Attorney's Office to investigate conditions at Vera Goat Dairy in Stratford after a disturbing discovery the group says they made earlier this year. "Dead mother and baby goats are being thrown out like garbage in an illegal dead pile. We have documented Vera Dairy and have found these sick animals being neglected, denied medical care, being left to die," Direct Action Everywhere organizer Cassie King says.
PRESS
July 15, 2025
ABC 30 Fresno
PRESS
July 14, 2025
The Press Democrat
“We brought this to Trader Joe’s, but instead of listening, they blocked us, refused all dialogue, and hired powerful attorneys to try to shut us up,” Cabral said in a statement. “Customers have made it clear — they don’t want to be lied to. They want ethical products they can trust. So why won’t Trader Joe’s live up to the values they claim to hold?”
PRESS
July 14, 2025
The Press Democrat
PRESS
July 14, 2025
Pleasanton Weekly
On July 2, a group of roughly 20 activists associated with the animal rights network Direct Action Everywhere occupied the original Trader Joe’s store located at 610 S. Arroyo Pkwy. in Pasadena. The group held banners and signs while delivering speeches in front of the poultry section of the store and the checkout aisle alleging how Petaluma Poultry — a food manufacturing company based in Petaluma — has systematically abused animals in its factory farms and slaughterhouse.
PRESS
July 14, 2025
Pleasanton Weekly
PRESS
July 9, 2025
ABC7 Bay Area
"This is an attack on California that could hurt everyone in the country, including millions and millions of animals who are living in these facilities and already have so few protections," King said.
PRESS
July 9, 2025
ABC7 Bay Area
PRESS
July 9, 2025
SF Gate
“It is absurd that I’m being charged with felony vandalism,” Kandada said in the DxE’s July 3 news release. “The refrigerator is perfectly fine, my hand is fine, but the chickens are not fine.”
PRESS
July 9, 2025
SF Gate
TOP PRESS
October 29, 2025
The New York Times
The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”
TOP PRESS
October 29, 2025
San Francisco Chronicle
But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.
TOP PRESS
October 28, 2025
The Associated Press
A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
TOP PRESS
October 6, 2025
San Francisco Chronicle
Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.
TOP PRESS
June 2, 2025
The Intercept
“Animal rights and environmental groups have committed more acts of terrorism than Al Qaeda,” warned an FBI agent who met with Big Ag groups.
TOP PRESS
May 1, 2025
San Francisco Chronicle
Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.
TOP PRESS
October 10, 2024
Vox
In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.
PRESS RELEASE
January 24, 2023
The footage shows pigs screaming, gasping, thrashing violently, and trying to escape as they descend into the pit of CO2 gas.
PRESS RELEASE
January 21, 2023
Saturday’s Bay Area demonstration was a nonviolent disruption of Sprouts Farmers Market, recreating DxE’s first-ever action but with a far larger assemblage than the seven activists who participated in 2013. As at the original action, activists delivered a slam poem describing how farm animals live and die while standing in the store’s “meat” section.
PRESS RELEASE
January 18, 2023
Investigator Raven Deerbrook recorded over 16 hours of footage from multiple angles, which shows pigs screaming, gasping, thrashing violently and trying to escape as they descend into the pit of CO2 gas. Former federal prosecutor Bonnie Klapper reviewed the video and determined that use of these devices on pigs violates federal law.
PRESS RELEASE
January 7, 2023
Activists installed images representing each horse who died in 2022 along the fence at I-80 and hung a 100-foot-long “Shut Down Golden Gate Fields” banner from the pedestrian bridge above I-80.
PRESS RELEASE
December 3, 2022
“Humans can consent to run and risk injury. The horses do not, and when they get injured and can’t run anymore, they are killed."
PRESS RELEASE
November 17, 2022
The investigation at Foster Farms found an E. coli-infected turkey chick, buckets of dead chicks, and a litter beetle infestation. Said former U.S. prosecutor Bonnie Klapper, "[The arrest] is an absurd action on the part of the Berkeley police and one which serves only to protect corporations engaged in animal cruelty from being held accountable by consumers.”
PRESS RELEASE
November 12, 2022
The two factory farm investigators who were found “not guilty” last month joined the protest.
PRESS RELEASE
November 10, 2022
Rescued turkey chick had an infection called omphalitis caused by E. coli.
PRESS RELEASE
October 9, 2022
Activists take on a multibillion-dollar industry -- and win.
