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PRESS RELEASE

Marin Grocer Good Earth Cuts Ties with Perdue’s Petaluma Poultry Amidst Animal Cruelty Concerns

March 11, 2026

Controversial chicken producer Petaluma Poultry has lost another customer following an investigation by animal rights group Direct Action Everywhere (DxE), which exposed animal neglect and cruelty at the company’s factory farms and slaughterhouse in Sonoma County.

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PRESS RELEASE

Marin Grocer Good Earth Cuts Ties with Perdue’s Petaluma Poultry Amidst Animal Cruelty Concerns

March 11, 2026

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PRESS RELEASE

VIDEO: Activists Protest Cruelty in CA Dairy Industry with Ten-Foot-Tall Milk Carton

March 1, 2026

The ten-foot milk carton showed a photo of a calf with the word "Missing" to underscore how the dairy industry routinely separates babies from their mothers on the day they are born.

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PRESS RELEASE

VIDEO: Activists Protest Cruelty in CA Dairy Industry with Ten-Foot-Tall Milk Carton

March 1, 2026

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PRESS

Animal Rights Activists Disrupt Erewhon West Hollywood Grand Opening Over Factory Farm Suppliers

February 27, 2026

West Hollywood Times

The grand opening of the Erewhon West Hollywood store was disrupted Wednesday morning by animal rights activists who accused the upscale grocer of sourcing products from factory farms linked to animal cruelty.

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PRESS

Animal Rights Activists Disrupt Erewhon West Hollywood Grand Opening Over Factory Farm Suppliers

February 27, 2026

West Hollywood Times

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PRESS RELEASE

VIDEO: Dozens Hold Vigil at CA’s Largest Calf-Raising Factory Farm, Following Exposé of Calf Abuse

February 21, 2026

Drone footage published this week at FactoryFarmWatch.org shows calves being thrown to the ground, dragged and shot in the head at Grimmius Cattle Company

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PRESS RELEASE

VIDEO: Dozens Hold Vigil at CA’s Largest Calf-Raising Factory Farm, Following Exposé of Calf Abuse

February 21, 2026

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PRESS

New Online Tool Maps Factory Farms Across CA

February 20, 2026

Public News Service

A new online tool maps out the locations of California’s 1,300 largest factory farms and lets people know where and how animals from their favorite brands are raised. The database at FactoryFarmWatch.org compiles publicly available information and makes it searchable.

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PRESS

New Online Tool Maps Factory Farms Across CA

February 20, 2026

Public News Service

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BLOG

Exposing Big Ag with Factory Farm Watch

February 19, 2026

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BLOG

Exposing Big Ag with Factory Farm Watch

February 19, 2026

Factory Farm Watch is more than a map. It is a launchpad for statewide action to end factory farming.

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PRESS RELEASE

Map of California Factory Farms Exposes Hidden Supply Chains Behind “Humane” Labels

February 17, 2026

The first-of-its-kind map at FactoryFarmWatch.org is the most comprehensive single source of information on CA's 1300+ industrial animal farms

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PRESS RELEASE

Map of California Factory Farms Exposes Hidden Supply Chains Behind “Humane” Labels

February 17, 2026

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PRESS RELEASE

Hours After Completing House Arrest, Activist Negotiates Rescue of Chicken from Slaughter

February 11, 2026

After completing both phases of her court-ordered detention for rescuing four birds from Perdue’s Petaluma Poultry slaughterhouse, animal rights activist Zoe Rosenberg’s first course of action was to travel to a chicken slaughterhouse in Stockton.

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PRESS RELEASE

Hours After Completing House Arrest, Activist Negotiates Rescue of Chicken from Slaughter

February 11, 2026

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PRESS RELEASE

Judge Throws Out Perdue’s Claims in Lawsuit Against Animal Activists

February 6, 2026

Sonoma County Judge Jane Gaskell struck both causes of action brought by the national poultry giant Perdue Foods in a lawsuit against Direct Action Everywhere (DxE). Judge Gaskell also struck these causes of action for Perdue executive Scott Fitzpatrick. Perdue is now removed from the case and only two causes of action remain for Fitzpatrick.

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PRESS RELEASE

Judge Throws Out Perdue’s Claims in Lawsuit Against Animal Activists

February 6, 2026

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Our Top Press Hits

TOP PRESS

Animal Rights Group’s Video of Hens Raises Questions, but Not Just for Farms

January 8, 2015

The New York Times

An animal rights group released on Thursday a disturbing video of laying hens at a farm in Northern California that supplies eggs to Whole Foods and Organic Valley, among other retailers and distributors.

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DxE's Blog

BLOG

Exposing Big Ag with Factory Farm Watch

February 19, 2026

Factory Farm Watch is more than a map. It is a launchpad for statewide action to end factory farming.

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BLOG

ALC India Was a Huge Success!

February 6, 2026

A summary of the first annual Animal Liberation Conference in India, co-hosted by DxE and Indore Animal Liberation

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BLOG

An Open Letter to My Judge

January 4, 2026

I think the public has made it resoundingly clear that they feel Perdue should be prosecuted for its crimes. I hope you'll take that into consideration and use your power as a judge to do some good for these animals. 

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BLOG

Zoe's Reflections on Animal Rising's Beagle Rescue Trial Verdict

December 18, 2025

No prosecution, conviction, or sentence, will ever stop a movement driven by compassion and care.

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BLOG

An Open Letter to Attorney General Rob Bonta

December 17, 2025

I write to you from this jail cell on behalf of the animals, to beg for your assistance and intervention. This cruelty and suffering has gone on far too long.

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BLOG

Zoe's Reflections from Jail on the Role of Repression

December 16, 2025

To some, my being here may look like losing. I don’t see it that way. I see it as a sign that we have come to be a real threat to companies like Perdue that make billions of dollars off the mistreatment of animals.

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BLOG

An Update from Zoe After Her First Days in Jail

December 15, 2025

Since my incarceration, lives have continued to be saved. On my first day in jail, two chickens were rescued from a slaughterhouse in Stockton, California. They've been named Josephine and Jasmine.

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BLOG

An Update from Zoe in Jail

December 11, 2025

My cell is small, but I can stand up and take a few steps. In many parts of the US, animals can legally be housed in such tight confinement that they can't even spread their limbs or turn around.

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BLOG

My Impending Incarceration and the Urgency of Animal Rescue

December 10, 2025

My prosecutors are hoping my jail sentence will scare you. They’re hoping you’ll consider rescuing an animal and then think of me and change your mind. No. Think of me if you will, but then do it.

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Our Press Releases

PRESS RELEASE

Berkeley Becomes First U.S. City to Commit to Exclusively Plant-Based Food Purchases

July 26, 2021

Berkeley City Council passed a resolution late Tuesday to switch 50% of city expenditures on animal-based foods to plant-based by 2024, and commit to a long-term goal of 100% plant-based.

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PRESS RELEASE

Activists Held Rally at City Hall After 18 Hour Sit-In at Berkeley Mayor’s House

July 20, 2021

Activists want to keep the pressure on Mayor Arreguin’s climate commitments

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PRESS RELEASE

Activists Doused in Fake Blood, Locked in Cages Demand Neiman Marcus Drop Fur

June 26, 2021

Chanting activists entered the store holding placards while others rallied outside

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PRESS RELEASE

Activists Held Rally at Berkeley Mayor’s House, Demanding City Divest from Animal Agriculture

June 14, 2021

Berkeley residents say Mayor Arreguín broke his commitment to support their divestment proposal

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PRESS RELEASE

State Capitol Demonstration Saturday Demands Factory Farm Moratorium

May 28, 2021

3-day occupation at Governor Newsom’s home culminated with march to State Capitol building for “No More Factory Farms” rally

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PRESS RELEASE

BREAKING: Animal Rights Activist Disrupts Preakness Stakes Trophy Presentation

May 14, 2021

Group currently being sued by billionaire track owners calls for end to horse racing, citing animal cruelty

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PRESS RELEASE

UC Berkeley’s Sproul Plaza Fountain Dyed Blood Red After Chancellor and Director of Dining Defend Sourcing from Tyson Foods

May 9, 2021

University administrators falsely claim agribusiness giant isn’t engaged in factory farming, according to students

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PRESS RELEASE

Following UC Berkeley Dining Facility Lockdown, Students Secure Meeting with Chancellor

April 9, 2021

Citing animal cruelty exposés, activists demand the university stop supplying from factory farms

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PRESS RELEASE

Land O’ Lakes Dairy Exposé Reveals Freezing Calves, Widespread Violations of Company Policy and the Law

April 5, 2021

Workers seen dragging newborn calves by their ears

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