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Three Weeks Ahead of Felony Trial, UC Berkeley Activist Pleads Her Case on Campus

August 28, 2025

The Daily Californian

Rosenberg and DxE have also been encouraging people to sign their petition to the Sonoma County District Attorney, asking them to redirect the resources used on her case to prosecuting animal cruelty at factory farms in Sonoma County. Hundreds of people signed the petition when Rosenberg and DxE were protesting on campus during Caltopia this week.

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PRESS

Three Weeks Ahead of Felony Trial, UC Berkeley Activist Pleads Her Case on Campus

August 28, 2025

The Daily Californian

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PRESS

Animal Rights Protests at Perdue Executives’ Sonoma County Homes Ignite Free Speech Fight

August 23, 2025

Press Democrat

After months of unanswered emails and demonstrations, DxE organizer Cassie King said protesting at executives' homes was the only way to get their attention. “We've been ignored by the company every time we email or show up at their offices,” King said. “Now we're doing what we can to reach the people who literally oversee the lives and deaths of these animals and who have the power to stop animals from starving to death or being boiled alive.

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PRESS

Animal Rights Protests at Perdue Executives’ Sonoma County Homes Ignite Free Speech Fight

August 23, 2025

Press Democrat

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PRESS

Dane County Supervisors Push to Remove Dogs from Blue Mounds Breeder During Investigations

August 20, 2025

WMTV News

After years of animal welfare advocates raising concerns about conditions at a Dane County dog breeding facility, county supervisors are now stepping in.

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PRESS

Dane County Supervisors Push to Remove Dogs from Blue Mounds Breeder During Investigations

August 20, 2025

WMTV News

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PRESS

3 Charged as Protester Chains Herself to Zoo Structure in Protest of Lucy’s Captivity

August 19, 2025

CTV News

A 53-year-old woman chained herself to a structure at the zoo entrance around noon. According to a news release, the protest was put on by a group called Direct Action Everywhere in hopes of having Lucy transferred to a sanctuary in Tennessee.

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PRESS

3 Charged as Protester Chains Herself to Zoo Structure in Protest of Lucy’s Captivity

August 19, 2025

CTV News

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PRESS

Animal Rights Activists Protest at PB Trader Joe’s

August 17, 2025

Times of San Diego

Animal rights advocates protested in front of a Trader Joe’s in Pacific Beach Sunday afternoon to demand that the grocery chain stop purchasing chickens from Petaluma Poultry. It was one of many that Direct Action Everywhere held over the weekend at Trader Joe’s in multiple states.

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PRESS

Animal Rights Activists Protest at PB Trader Joe’s

August 17, 2025

Times of San Diego

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PRESS RELEASE

Activists Protest at Berkeley Trader Joe's Over Purchase of Chickens from Perdue's Petaluma Poultry

August 16, 2025

Dozens of activists with the animal rights network Direct Action Everywhere (DxE) protested outside the Trader Joe's store at 1885 University Avenue in Berkeley, after an Alameda County judge partially denied Trader Joe's requested temporary restraining order against DxE on Tuesday.

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PRESS RELEASE

Activists Protest at Berkeley Trader Joe's Over Purchase of Chickens from Perdue's Petaluma Poultry

August 16, 2025

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PRESS

Judge Denies Trader Joe’s Protest Ban; Activists Rally in Encino

August 16, 2025

Van Nuys News Press

Trader Joe’s had sought a sweeping ban on protests inside and outside all 205 California stores. On Tuesday, Judge Keith Fong denied the request as it applied to outside protests and criticized the company for refusing to engage with activists. Before the Encino store protest, demonstrators also gathered near the home of Trader Joe’s CEO, who lives in the neighborhood.

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PRESS

Judge Denies Trader Joe’s Protest Ban; Activists Rally in Encino

August 16, 2025

Van Nuys News Press

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PRESS

A Rude Awakening: Mistreated Poultry

August 15, 2025

KPFA

On today’s show, Direct Action Everywhere will be holding an action in front of Trader Joe’s in Berkeley tomorrow and Cassie King will explain why.

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PRESS

A Rude Awakening: Mistreated Poultry

August 15, 2025

KPFA

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BLOG

Trader Joe’s Is Suing Me to Keep You in the Dark

July 31, 2025

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BLOG

Trader Joe’s Is Suing Me to Keep You in the Dark

July 31, 2025

Trader Joe’s is known as “America’s most reputable brand,” and I’m learning firsthand that this might be because they relentlessly silence their critics and go to great lengths to protect their image from public scrutiny.

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Our Top Press Hits

TOP PRESS

America's largest pork producer pledged to make its meat more humane. An investigation says it didn't.

May 8, 2018

Vox

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TOP PRESS

Six Animal Rights Activists Charged With Felonies for Investigation and Rescue That Led to Punishment of a Utah Turkey Farm

May 4, 2018

The Intercept

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TOP PRESS

Fur Is Dead: Animal Welfare Groups Cheer San Francisco Ban

March 20, 2018

The New York Times

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TOP PRESS

Inside the Bold New Animal Liberation Movement: No Masks, No Regrets, All The Risks

November 7, 2017

Mother Jones

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TOP PRESS

Rescue at Oakland Slaughterhouse Shows New, Potent Tactics of Growing Animal Rights Movement

November 1, 2017

The Intercept

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TOP PRESS

The FBI’s Hunt for Two Missing Piglets Reveals the Federal Cover-Up of Barbaric Factory Farms

October 5, 2017

The Intercept

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TOP PRESS

FBI raids animal shelters, searching for piglets rescued from factory farm, activists say

September 14, 2017

The Washington Post

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TOP PRESS

Animal Welfare Groups Have a New Tool: Virtual Reality

July 6, 2017

The New York Times

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TOP PRESS

‘Her head has been torn off’: Activists’ film alleges abuse at Costco-linked cage-free egg farm

October 20, 2016

The Washington Post

While the hens are not in cages, the video shows them crowded together, covered in feces and blood, struggling to breathe and attacking and even eating one other.

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DxE's Blog

BLOG

If Rescuing a Suffering Animal Is a Crime, What Does That Make the System?

July 14, 2026

The prosecutorial viewpoint seems to be at odds with a growing public expectation that animals raised for food should not be left to suffer — and aggressive marketing (in this case, “humanewashing”) often deceives consumers into thinking they’re making the right purchasing choices.

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BLOG

The Press Won't Link California's Elephant Seal Deaths to Factory Farms

May 28, 2026

The elephant seals at Año Nuevo are dying because they share beaches with infected seabirds — infected because H5N1 has become endemic in wild bird populations worldwide, a spread driven in significant part by the concentration and global trade of farmed poultry.

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BLOG

“Make Sure It’s a F***ing Felony": What Happened at the Preliminary Hearing in the Meyenberg Rescue Case

May 20, 2026

Deputies testified that they never investigated the animal cruelty allegations at the dairy or referred them to any agency, despite being told about dead and suffering animals on site. One officer even defended the facility by claiming that “you can go to any dairy, anywhere in the country, and there will be dead goats there.”

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BLOG

How Pepper Spray Can Save Puppies

April 22, 2026

Open rescue as a strategy is not just about getting a few animals out of their cages, it is also about creating a crisis that can no longer be ignored. It is about forcing the public and people in power to choose a side.

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BLOG

An Open Letter Responding to Western United Dairies' Disinformation

March 19, 2026

The dairy industry trade group's CEO, Anja Raudabaugh, spread blatant lies about animal rights activists on a recent podcast discussing DxE's latest project, FactoryFarmWatch.org. This blog corrects the record and invites Ms. Raudabaugh to engage in an honest and transparent conversation.

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BLOG

Exposing Big Ag with Factory Farm Watch

February 19, 2026

Factory Farm Watch is more than a map. It is a launchpad for statewide action to end factory farming.

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BLOG

ALC India Was a Huge Success!

February 6, 2026

A summary of the first annual Animal Liberation Conference in India, co-hosted by DxE and Indore Animal Liberation

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BLOG

An Open Letter to My Judge

January 4, 2026

I think the public has made it resoundingly clear that they feel Perdue should be prosecuted for its crimes. I hope you'll take that into consideration and use your power as a judge to do some good for these animals. 

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BLOG

Zoe's Reflections on Animal Rising's Beagle Rescue Trial Verdict

December 18, 2025

No prosecution, conviction, or sentence, will ever stop a movement driven by compassion and care.

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Our Press Releases

PRESS RELEASE

VIDEO: Activists Protest Petco to Demand End of Live Animals Sales, Following Exposé of Cruelty at Parakeet Breeding Mill

September 5, 2026

Protesters entered the store with signs reading “Someone Not Something” and “Stop Selling Animals,” as well as trash cans overflowing with plush parakeets, rubber snakes, and rubber mice to represent how Petco treats animals like trash, based on images from multiple recent investigations of breeders that sell to Petco.

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PRESS RELEASE

Judge Reduces All Felonies to Misdemeanors in Goat Rescue Case

August 25, 2026

The ruling comes in response to a filing earlier this month detailing evidence of significant animal cruelty at the dairy. The judge also ordered that the District Attorney’s office disclose evidence of DA Sarah Hacker’s relationship with the owners of the dairy farm property involved in the prosecution against these animal rescuers.

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PRESS RELEASE

VIDEO: Activists Protest Whole Foods Goat Milk Supplier’s Cruelty with Giant “Bloody” Milk Carton and “Die-In”

August 22, 2026

The protest featured a 10-foot-tall milk carton prop modeled after Meyenberg packaging, but with an image of the dead pile of goats documented at Meyenberg’s Vera Goat Dairy and with red streamers symbolizing the animals’ blood flowing out from the top of the carton.

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PRESS RELEASE

Defense Submits Animal Cruelty Evidence in Goat Rescue Case

August 11, 2026

Today, defense attorneys for four goat rescuers charged in Kings County filed evidence with the court of animal cruelty at the Whole Foods-supplying goat dairy at the heart of the case. They have submitted a motion requesting that Judge Jim Trevino reduce the felony charges to misdemeanors.

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PRESS RELEASE

VIDEO: Calves Kicked, Pulled at Merced County Calf Ranch Linked to Major Cheese Company

July 27, 2026

Factory farm investigators with Direct Action Everywhere (DxE) used drones to document cruel handling of calves at 140 Cattle Co., a calf-raising operation linked to Hilmar Cheese Company, one of the largest cheese producers in the U.S.

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PRESS RELEASE

VIDEO: Activists Protest Petco for Selling Live Animals

July 18, 2026

Activists first protested silently next to the animals on display inside Petco in San Rafael, and then loudly outside the store, urging Petco to end the retail sale of animals at all locations.

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PRESS RELEASE

LA's Upscale Grocery Chain Erewhon Drops Meyenberg Goat Milk Amidst Animal Cruelty Concerns

June 30, 2026

Direct Action Everywhere Los Angeles campaigned to urge the grocery chain to cut ties with Meyenberg, after the group’s investigation at a Meyenberg dairy exposed emaciated, ill goats and an illegal dead pile

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PRESS RELEASE

VIDEO: Activists Disrupt Clover Ice Cream Truck at Petaluma Fair to Highlight Cruelty at Clover-Linked Calf Ranch

June 22, 2026

A DxE drone investigation released in May shows calves kicked in the face, yanked by their tails, and disbudded with hot irons at Agresti Calf Ranch in Stanislaus County. The facility is owned by the Agresti-Assali family which also owns the adjacent Clover Sonoma milk supplier Double D Dairies. DxE investigators witnessed calves from Double D Dairies being transported to Agresti Calf Ranch.

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PRESS RELEASE

VIDEO: Activists Protest Petco for Selling Live Animals as Campaign Grows to Ban Retail Animal Sales

June 20, 2026

With Bay Area cities moving to ban the retail sale of animals, animal rights activists with Direct Action Everywhere (DxE) are turning up the pressure on one of the Bay’s biggest pet retailers: Petco. Dozens of activists with DxE, PETA, and other groups protested inside and outside Petco in San Mateo Saturday afternoon.

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