Breaking news and publications from Direct Action Everywhere.
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TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
PRESS
October 30, 2025
Los Angeles Times
“These charges carry a potential sentence of nearly 5 years in jail,” DxE said in a statement. “Meanwhile, Petaluma Poultry faces no consequences for leaving sick animals to die or scalding animals alive.”
PRESS
October 30, 2025
Los Angeles Times
TOP PRESS
October 29, 2025
The New York Times
The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”
TOP PRESS
October 29, 2025
The New York Times
PRESS
October 29, 2025
The Guardian
“Sonoma county spent over six weeks and hundreds of thousands of taxpayer dollars to protect a multibillion-dollar corporation from the rescue of four chickens worth less than $25,” Chris Carraway, Rosenberg’s attorney, said in a statement.
PRESS
October 29, 2025
The Guardian
PRESS
October 29, 2025
KQED
When asked on the stand last week if she wants open rescue “to be something that happens everywhere,” Rosenberg told prosecutors: “Yes.” Rosenberg’s defense team is expected to appeal, creating the opportunity to set a legal precedent for the practice.
PRESS
October 29, 2025
KQED
TOP PRESS
October 29, 2025
San Francisco Chronicle
But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.
TOP PRESS
October 29, 2025
San Francisco Chronicle
PRESS
October 29, 2025
The Press Democrat
“Even if the verdict was good, it would still be disappointing, because still no one is lifting a single finger to look at the allegations of criminal animal cruelty at Petaluma Poultry,” Carraway said. “Unfortunately, at the end of the day, there was more concern about talking about protests Zoe did when she was 14 years old than actually the much worse crimes that are happening day in, day out at Petaluma Poultry.”
PRESS
October 29, 2025
The Press Democrat
TOP PRESS
October 28, 2025
The Associated Press
A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.
TOP PRESS
October 28, 2025
The Associated Press
PRESS
October 28, 2025
San Francisco Chronicle
During his closing argument in a Sonoma County trial that could reverberate throughout America’s animal rights movement, Deputy District Attorney Matt Hobson seized several opportunities to stress something that should have seemed obvious: The defendant — not animal agriculture — is on trial here. His need to reiterate that point Tuesday spoke to the unique nature of this case.
PRESS
October 28, 2025
San Francisco Chronicle
PRESS
October 28, 2025
The Press Democrat
Hobson also questioned why Rosenberg took only four chickens if her goal was to save animals. Carraway countered that rescuing even a few birds could still raise awareness about animal cruelty.
PRESS
October 28, 2025
The Press Democrat
TOP PRESS
February 17, 2021
The Intercept
TOP PRESS
January 29, 2021
ABC News
TOP PRESS
December 23, 2020
The Washington Post
TOP PRESS
December 11, 2020
VICE News
TOP PRESS
October 10, 2020
The Intercept
TOP PRESS
May 29, 2020
The Intercept
TOP PRESS
May 5, 2020
Vox
BLOG
August 12, 2021
Humans want to be on the winning team. Winning also gives those involved in the struggle a boost of motivation and efficacy.
BLOG
June 22, 2021
Bloomberg columnist Adam Minter recently penned an article titled “Covid Almost Caused a Meat Crisis,” sounding the alarm about potential meat shortages. But the meat industry is itself a perpetual crisis, and Minter’s diagnosis of both problem and solution get it exactly wrong.
BLOG
June 15, 2021
The Tennessee legislature has passed a bill that would include farms in the definition of critical infrastructure. But at what cost?
BLOG
May 26, 2021
Research indicates that likely the best tactic to reduce the impact of imposter syndrome is talking about it.
BLOG
April 20, 2021
New investigation into Land O'Lakes shows routine violations of own animal welfare standards
BLOG
April 1, 2021
PRESS RELEASE
March 20, 2025
“I’m appalled that Trader Joe’s would continue to knowingly sell abused animals,” said Sally Zito of Los Angeles, who joined today’s protest in Monrovia. “I have delivered letters and I’ve called corporate headquarters and asked to talk to Trader Joe’s buyers, and they denied this request. They are putting their profits over the lives of animals.”
PRESS RELEASE
March 15, 2025
The protest spotlighted the zoonotic pathogens found at Petaluma Poultry, including salmonella, campylobacter, antibiotic-resistant Enterococcus, and Clostridium perfringens. Two protestors wore the type of biosecurity suits that are required for investigations and held yellow caution tape in front of the store’s meat section, which contains chickens slaughtered at Perdue’s Petaluma Poultry slaughterhouse
PRESS RELEASE
March 3, 2025
“If Ms. Rosenberg had rescued a drowning dog from a neighbor’s pool, she would be applauded, not prosecuted,” said Mr. Carraway. “The fact is, California law does not distinguish between rescuing a dog from a pool and rescuing sick and injured chickens from a slaughterhouse. Those who profit off animal agriculture may not like it, but that is the law.”
PRESS RELEASE
March 1, 2025
Outside the store, protestors set up a “human meat” display with an activist covered in fake blood and lying on a tray wrapped in plastic to represent the abused chickens whose plastic-wrapped bodies are sold at Trader Joe’s.
PRESS RELEASE
February 15, 2025
Protestors displayed a giant Elon Musk head with a speech bubble reading “I TORTURE MONKEYS.” With some activists dressed as monkeys inside cages, others held signs reading “Primates are not prototypes.” Several Bay Area residents, including a former animal experimenter, gave speeches condemning the cruelty and ineffectiveness of animal testing.
PRESS RELEASE
February 2, 2025
On Saturday evening, animal rights activists disrupted the dinner service at the upscale restaurant Playa Mill Valley in Marin County, asking the restaurant to cut ties with Perdue’s Petaluma Poultry due to documented animal cruelty.
PRESS RELEASE
January 29, 2025
Jason Arnold, Director of Operations for Perdue’s Petaluma Poultry slaughterhouse, ignored activists’ requests for a meeting regarding documented criminal animal cruelty at the slaughterhouse
PRESS RELEASE
December 14, 2024
Activists covered in fake blood lay down on a giant “plate” to bring attention to the violence behind serving dead animals as food during the holidays. Protestors also called on Safeway to cut ties with Perdue’s Petaluma Poultry, where undercover investigations have exposed sick and injured animals left without care.
PRESS RELEASE
November 12, 2024
A coalition of groups, including the Berkeley-based animal rights network Direct Action Everywhere (DxE) and Compassionate Bay, led the effort to gather the signatures to get this CAFO ban on the ballot.
