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Believing Is the First Step to Animal Liberation

September 10, 2024

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Believing Is the First Step to Animal Liberation

September 10, 2024

If people do not believe that they can change a situation, they will never act to do so. If we do not believe that animal liberation is possible and that we can make it happen, it never will. In fact, animal agriculture and other unjust systems rely on our hopelessness and cynicism.

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TOP PRESS

Sonoma Loves Its Farms. Activists Call Them Factories. Could a Ballot Measure Upend This County?

August 30, 2024

San Francisco Chronicle

In dimly lit indoor aisles at Weber Family Farms in Petaluma, hundreds of thousands of white chickens live out their 90 weeks of life. They fly from perch to perch. They dust bathe in the bedding. They nip at water dispensers. They lay egg after egg. And they never leave. These barns are at the heart of a bitter fight that Mike Weber and Samantha Faye are waging for the future of local farming.

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TOP PRESS

Sonoma Loves Its Farms. Activists Call Them Factories. Could a Ballot Measure Upend This County?

August 30, 2024

San Francisco Chronicle

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PRESS

Sonoma DA Drops Charge against Animal Rescuer Ahead of Trial

August 24, 2024

Davis Vanguard

Another felony burglary count filed against Zoe Rosenberg—an animal rescuer with Direct Action Everywhere (DxE)—was tossed by prosecutors here this last week... “Prosecutors have known the facts of this case for nearly nine months, and they still can’t figure out what to charge,” said Chris Carraway, Rosenberg’s lawyer and a staff attorney at the Animal Activist Legal Defense Project. “It clearly isn’t easy to paint a good Samaritan as a criminal.”

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PRESS

Sonoma DA Drops Charge against Animal Rescuer Ahead of Trial

August 24, 2024

Davis Vanguard

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PRESS

Measure DD Sets Out to End Concentrated Animal Feeding Operations in Berkeley

August 23, 2024

Daily Californian

Mayoral candidate Kate Harrison as well as Berkeley labor commissioner Avery Arbaugh also expressed support for the measure. “I support it as a common sense, human health piece of policy,” Arbaugh said. “Also, as an environmental and ethical policy when it comes to both our treatment of the animals and treatment of the environment.”

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PRESS

Measure DD Sets Out to End Concentrated Animal Feeding Operations in Berkeley

August 23, 2024

Daily Californian

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PRESS

Chef Tyler Florence Distances from Poultry Farm and Animal-Rights Heat

August 22, 2024

SF Examiner

Direct Action Everywhere, which claims it has documented animal mistreatment by Petaluma Poultry, took credit for leading a pressure campaign targeting Florence. The group said activists disrupted Florence’s American Grill Book tour at seven stops in San Francisco, Corte Madera, Palo Alto, New York City, Atlanta, Ridgewood, N.J. and Greenville, S.C.

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PRESS

Chef Tyler Florence Distances from Poultry Farm and Animal-Rights Heat

August 22, 2024

SF Examiner

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PRESS RELEASE

Prosecutors Concede Evidence Doesn’t Support Felony in Animal Rescue Case

August 20, 2024

Charges to be Dismissed for Third Time in Perdue Chicken Rescue Case

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PRESS RELEASE

Prosecutors Concede Evidence Doesn’t Support Felony in Animal Rescue Case

August 20, 2024

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PRESS RELEASE

Food Network Chef Tyler Florence Cuts Ties with Perdue’s Petaluma Poultry, Following Repeated Protests

August 15, 2024

Animal rights activists with Direct Action Everywhere disrupted Florence at events across the country in recent months calling for the move

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PRESS RELEASE

Food Network Chef Tyler Florence Cuts Ties with Perdue’s Petaluma Poultry, Following Repeated Protests

August 15, 2024

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PRESS RELEASE

Activists Disrupt Food Network Chef Tyler Florence’s Restaurant, Over Ties to Perdue’s Petaluma Poultry

July 20, 2024

On Saturday evening, animal rights activists protested inside and outside of Miller & Lux, an upscale steakhouse in Mission Bay that is owned by celebrity chef Tyler Florence. The protesters were calling on Florence to cut ties with Perdue’s Petaluma Poultry. They marched and chanted through the restaurant, holding signs that read “Drop Petaluma Poultry” and “Stop Supporting Perdue’s Petaluma Poultry’s Criminal Animal Abuse.”

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PRESS RELEASE

Activists Disrupt Food Network Chef Tyler Florence’s Restaurant, Over Ties to Perdue’s Petaluma Poultry

July 20, 2024

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PRESS RELEASE

Massive Barn Fire Kills Tens of Thousands of Chickens at Demler Brothers Egg Ranch

July 19, 2024

The Ramona factory farm was the site of a 2019 animal cruelty investigation by Direct Action Everywhere

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PRESS RELEASE

Massive Barn Fire Kills Tens of Thousands of Chickens at Demler Brothers Egg Ranch

July 19, 2024

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Our Top Press Hits

TOP PRESS

Protestors collect secret cash to oppose fur ban proposed in California, documents reveal

July 10, 2019

The Intercept

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TOP PRESS

Meet the Animal Rights Activists Facing Prison Time for Rescuing Ducks, Piglets from Factory Farms

June 6, 2019

Democracy Now!

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TOP PRESS

They Rescued Pigs and Turkeys from Factory Farms - and Now Face Decades in Prison

December 23, 2018

The Intercept

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TOP PRESS

Activists Briefly Occupy Amazon Chicken Supplier to Treat ‘Sick, Starving’ Birds

September 29, 2018

Forbes

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TOP PRESS

Animal Rights Activists Face Multiple Felony Charges, Brought by Prosecutors With Ties to Smithfield Foods

June 7, 2018

The Intercept

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TOP PRESS

39 Arrested Protesting Industrial Farm Supplying So-Called "Cage-Free" Eggs to Amazon and Whole Foods

May 30, 2018

Democracy Now!

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TOP PRESS

Animal rights activists who removed two piglets from factory farm charged after FBI raids

May 25, 2018

The Washington Post

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TOP PRESS

Bred to Suffer: Inside the Barbaric U.S. Industry of Dog Experimentation

May 17, 2018

The Intercept

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TOP PRESS

America's largest pork producer pledged to make its meat more humane. An investigation says it didn't.

May 8, 2018

Vox

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DxE's Blog

BLOG

An Update from Zoe After Her First Days in Jail

December 15, 2025

Since my incarceration, lives have continued to be saved. On my first day in jail, two chickens were rescued from a slaughterhouse in Stockton, California. They've been named Josephine and Jasmine.

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BLOG

An Update from Zoe in Jail

December 11, 2025

My cell is small, but I can stand up and take a few steps. In many parts of the US, animals can legally be housed in such tight confinement that they can't even spread their limbs or turn around.

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BLOG

My Impending Incarceration and the Urgency of Animal Rescue

December 10, 2025

My prosecutors are hoping my jail sentence will scare you. They’re hoping you’ll consider rescuing an animal and then think of me and change your mind. No. Think of me if you will, but then do it.

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BLOG

Animal Rescuer Zoe Rosenberg Read This Powerful Statement at Her Sentencing Hearing

December 4, 2025

This is the statement defendant Zoe Rosenberg read in court at her sentencing hearing on Dec. 3, 2025, before she was sentenced to 90 days in jail for rescuing Poppy, Aster, Ivy, and Azalea from Perdue's Petaluma Poultry slaughterhouse.

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BLOG

Perdue Rescue Trial Court Watch - Week 7: Oct 27th-29th 2025

October 27, 2025

Updates and summaries from Week 7 of the Perdue Rescue Trial

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Perdue Rescue Trial Court Watch - Week 6: Oct 20th-24th, 2025

October 20, 2025

Updates and summaries from Week 6 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 5: Oct 13th-17th, 2025

October 13, 2025

Updates and summaries from Week 5 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 4: Oct 6th-10th, 2025

October 6, 2025

Updates and summaries from Week 4 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 3: Sept 29th-Oct 3rd, 2025

September 29, 2025

Updates and summaries from Week 3 of the Perdue Rescue Trial

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Our Press Releases

PRESS RELEASE

VIDEO: Activists March Demanding the Release of Animal Rescuer from Jail

December 13, 2025

Zoe Rosenberg is jailed in Sonoma County Main Adult Detention Facility after being sentenced last week to 90 days in jail for rescuing four suffering chickens from Perdue’s Petaluma Poultry slaughterhouse

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PRESS RELEASE

VIDEO: Activists Protest Trader Joe’s Over Supplier Tied to Jailing of Animal Rescuer Zoe Rosenberg

December 6, 2025

Demonstrators urged the grocery chain to cut ties with Perdue’s Petaluma Poultry, with placards showing recent conditions of Petaluma Poultry operations

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PRESS RELEASE

Animal Rescuer Zoe Rosenberg Sentenced to 90 Days in Custody for Saving Chickens Worth $24

December 3, 2025

Today, animal rescuer Zoe Rosenberg was sentenced to 90 days in custody for saving four chickens from Perdue’s Petaluma Poultry slaughterhouse. She will become eligible for jail alternatives for the final 60 days of her sentence.

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PRESS RELEASE

Joaquin Phoenix Condemns Prosecution of Animal Rescuer in Sonoma County, Calls for Prosecution of Animal Cruelty

November 24, 2025

Oscar-winning actor Joaquin Phoenix is urging the Sonoma County District Attorney to prosecute animal cruelty at Perdue’s Petaluma Poultry slaughterhouse, after her office has ignored repeated reports of documented animal cruelty at the company’s factory farms and slaughterhouse.

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PRESS RELEASE

Activists Hold Vigil Outside Trader Joe's-Supplying Slaughterhouse in the Wake of Chicken Rescuer Conviction

November 8, 2025

DxE is calling for Petaluma Poultry to be prosecuted for scalding birds alive, citing that California’s animal cruelty law prohibits inflicting unnecessary cruelty on an animal.

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PRESS RELEASE

Animal Advocates Urge Attorney General Bonta to Prosecute Petaluma Poultry for Criminal Animal Abuse

November 5, 2025

Zoe Rosenberg spoke at the AG’s Office on Wednesday, saying, “Sonoma County’s District Attorney’s Office is not doing anything to address the criminal animal cruelty. Instead, they spent the last two years prosecuting me.”

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PRESS RELEASE

Activist Convicted of Felony for Rescuing Chickens from Perdue Slaughterhouse

October 29, 2025

At trial, the court severely limited what the jury was able to know about these prior findings at Petaluma Poultry, despite the fact that they heavily influenced Ms. Rosenberg’s belief that rescue was necessary.

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PRESS RELEASE

Animal Rights Activists March in Petaluma During Felony Animal Rescue Trial

September 20, 2025

"I believe Zoe did the right thing by taking sick animals to the vet," said Sharon Loren of Penngrove, who joined the march. "Compassion should never be a crime, but it's on trial here in Sonoma County."

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PRESS RELEASE

Felony Animal Rescue Trial Begins

September 15, 2025

Zoe Rosenberg, 23, is charged with felony conspiracy and 3 misdemeanors for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse

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