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Animal Rights Activists Stage Large “Boat” in Creative Protest Urging Trader Joe’s to Drop Petaluma Poultry

August 30, 2025

Activists use Trader Joe’s nautical theme to urge the company to follow its moral compass and steer away from Petaluma Poultry

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PRESS RELEASE

Animal Rights Activists Stage Large “Boat” in Creative Protest Urging Trader Joe’s to Drop Petaluma Poultry

August 30, 2025

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PRESS

Three Weeks Ahead of Felony Trial, UC Berkeley Activist Pleads Her Case on Campus

August 28, 2025

The Daily Californian

Rosenberg and DxE have also been encouraging people to sign their petition to the Sonoma County District Attorney, asking them to redirect the resources used on her case to prosecuting animal cruelty at factory farms in Sonoma County. Hundreds of people signed the petition when Rosenberg and DxE were protesting on campus during Caltopia this week.

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PRESS

Three Weeks Ahead of Felony Trial, UC Berkeley Activist Pleads Her Case on Campus

August 28, 2025

The Daily Californian

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PRESS

Animal Rights Protests at Perdue Executives’ Sonoma County Homes Ignite Free Speech Fight

August 23, 2025

Press Democrat

After months of unanswered emails and demonstrations, DxE organizer Cassie King said protesting at executives' homes was the only way to get their attention. “We've been ignored by the company every time we email or show up at their offices,” King said. “Now we're doing what we can to reach the people who literally oversee the lives and deaths of these animals and who have the power to stop animals from starving to death or being boiled alive.

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PRESS

Animal Rights Protests at Perdue Executives’ Sonoma County Homes Ignite Free Speech Fight

August 23, 2025

Press Democrat

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PRESS

Dane County Supervisors Push to Remove Dogs from Blue Mounds Breeder During Investigations

August 20, 2025

WMTV News

After years of animal welfare advocates raising concerns about conditions at a Dane County dog breeding facility, county supervisors are now stepping in.

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PRESS

Dane County Supervisors Push to Remove Dogs from Blue Mounds Breeder During Investigations

August 20, 2025

WMTV News

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PRESS

3 Charged as Protester Chains Herself to Zoo Structure in Protest of Lucy’s Captivity

August 19, 2025

CTV News

A 53-year-old woman chained herself to a structure at the zoo entrance around noon. According to a news release, the protest was put on by a group called Direct Action Everywhere in hopes of having Lucy transferred to a sanctuary in Tennessee.

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PRESS

3 Charged as Protester Chains Herself to Zoo Structure in Protest of Lucy’s Captivity

August 19, 2025

CTV News

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PRESS

Animal Rights Activists Protest at PB Trader Joe’s

August 17, 2025

Times of San Diego

Animal rights advocates protested in front of a Trader Joe’s in Pacific Beach Sunday afternoon to demand that the grocery chain stop purchasing chickens from Petaluma Poultry. It was one of many that Direct Action Everywhere held over the weekend at Trader Joe’s in multiple states.

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PRESS

Animal Rights Activists Protest at PB Trader Joe’s

August 17, 2025

Times of San Diego

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PRESS RELEASE

Activists Protest at Berkeley Trader Joe's Over Purchase of Chickens from Perdue's Petaluma Poultry

August 16, 2025

Dozens of activists with the animal rights network Direct Action Everywhere (DxE) protested outside the Trader Joe's store at 1885 University Avenue in Berkeley, after an Alameda County judge partially denied Trader Joe's requested temporary restraining order against DxE on Tuesday.

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PRESS RELEASE

Activists Protest at Berkeley Trader Joe's Over Purchase of Chickens from Perdue's Petaluma Poultry

August 16, 2025

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PRESS

Judge Denies Trader Joe’s Protest Ban; Activists Rally in Encino

August 16, 2025

Van Nuys News Press

Trader Joe’s had sought a sweeping ban on protests inside and outside all 205 California stores. On Tuesday, Judge Keith Fong denied the request as it applied to outside protests and criticized the company for refusing to engage with activists. Before the Encino store protest, demonstrators also gathered near the home of Trader Joe’s CEO, who lives in the neighborhood.

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PRESS

Judge Denies Trader Joe’s Protest Ban; Activists Rally in Encino

August 16, 2025

Van Nuys News Press

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PRESS

A Rude Awakening: Mistreated Poultry

August 15, 2025

KPFA

On today’s show, Direct Action Everywhere will be holding an action in front of Trader Joe’s in Berkeley tomorrow and Cassie King will explain why.

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PRESS

A Rude Awakening: Mistreated Poultry

August 15, 2025

KPFA

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Our Top Press Hits

TOP PRESS

Animal Rights Activist Convicted of Felony for Rescuing Sick Chickens

November 4, 2023

The Intercept

Hsiung’s defense was in many ways stymied from the jump. The judge barred almost all photo and video evidence of animal cruelty from the trial, as has been the case in a number of previous DxE trials. As I’ve previously noted, the decision to disallow such evidence is usually made to benefit a defendant — not showing gruesome images of a murder victim, for example. Such logic has been flipped in DxE cases, including Hsiung’s most recent, to the benefit of powerful agribusiness.

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TOP PRESS

Activists Call It Rescue. Farms Call It Stealing. What Is ‘Open Rescue’?

August 7, 2023

National Geographic

These crusaders are part of the so-called “open rescue” movement, in which animal rights activists brazenly take animals from factory farm operations. Direct Action Everywhere—better known as DxE—is at the forefront of this movement in the United States...

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TOP PRESS

Dangerous Pathogens and Cruelty Law Violations at Perdue Subsidiary, Animal Rights Report Alleges

June 13, 2023

The Intercept

In conjunction with the release of an undercover investigation on the factory farm, the group DxE mounted an “open rescue” of birds from a slaughterhouse.

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TOP PRESS

Opinion: Utah Undermined the Jury System to Shield Big Ag from Scrutiny

March 30, 2023

Salt Lake Tribune

If government agencies were taking these [investigative] reports seriously and protecting animals from cruelty, there would be no need for bills like this. But certain Utah legislators have decided that the real problem with sick, suffering animals is the potential for negative publicity for the industry and so it is the industry, not the animals, that need protection.

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TOP PRESS

The Fight Against Factory Farming Is Winning Criminal Trials

March 21, 2023

Vox

DxE’s theory — that when you show a jury of ordinary citizens what happens to animals in the meat industry, they’ll agree that they deserve rescue — turned out to be true, challenging the idea that the animal rights agenda is radical or unpopular.

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TOP PRESS

Former TV Star, Now a Chicken ‘Rescuer,’ Found Not Guilty of Foster Farms Theft

March 20, 2023

LA Times

“This is a victory for [the chickens] Ethan, Jax, and all other living beings subjected to abuse by corporations like Foster Farms,” Santurio said in a news release from Direct Action Everywhere. “I have so much love for the chickens in my family and I want all animals to experience that safety and respect.”

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TOP PRESS

‘Baywatch’s’ Alexandra Paul on Trial; Video Shows ‘Open Rescue’ of Foster Farms Chickens

March 9, 2023

LA Times

“We published this video within an hour with both my name and Alicia Santurio’s name attached to it because we believe what we’re doing is legal and morally right,” Paul said in an interview with The Times.

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TOP PRESS

Opinion: Rescuing Farm Animals from Cruelty Should Be Legal

February 14, 2023

New York Times

In any context other than factory farming, treating animals the way we see chickens treated in the Foster Farms slaughterhouse videos would be considered blatant cruelty. Many would also consider it cruel to stand by while someone else handled animals this way. “If there’s someone in my neighborhood watching me boil birds alive, we’d say this is monstrous behavior,” Wayne Hsiung, a founder of DxE, told me.

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TOP PRESS

I Snuck into a California Slaughterhouse to Film How They Kill Pigs. It Was Horrifying

February 9, 2023

San Francisco Chronicle

The message the pigs conveyed in the gas chamber footage is clear: They are in extreme pain, and they want to live. You don’t need the Agriculture Department to tell you that. You can see and hear it for yourself.

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DxE's Blog

BLOG

Perdue Rescue Trial Court Watch - Week 1: Sept 15th-19th, 2025

September 15, 2025

Updates and summaries from Week 1 of the Perdue Rescue Trial.

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BLOG

Perdue Rescue Trial Court Watch - Pre-Trial Updates

September 12, 2025

The Perdue Rescue Trial begins on Monday, September 15th at the Sonoma County Superior Court in Santa Rosa, California.

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BLOG

Trader Joe’s Is Suing Me to Keep You in the Dark

July 31, 2025

Trader Joe’s is known as “America’s most reputable brand,” and I’m learning firsthand that this might be because they relentlessly silence their critics and go to great lengths to protect their image from public scrutiny.

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BLOG

Whole Foods is lying to you. I was arrested for revealing the truth.

July 25, 2025

Vera supplies the nation’s largest goat milk producer, Meyenberg, and its practices are a far cry from the rigorous standards Whole Foods promises. Thousands of goats are confined in crowded pens without access to pasture; newborn babies are routinely separated from their mothers; and, outside the confinement area, lies a mass graveyard of animals who died prior to slaughter.

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BLOG

I'm Going Into Trial With No Legal Defenses. I Still Have Hope.

July 9, 2025

Judge Gnoss’s ruling is simply another disturbing reminder that our legal system values money over living, breathing beings with personalities, thoughts and feelings.

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BLOG

Nonstop Action for Animals: Here's What We Did This Quarter

July 6, 2025

From daring rescues and major investigations to powerful protests, media coverage, and critical courtroom battles, we’ve been pushing the fight for animal liberation forward. Here’s a look at what we made happen this past quarter.

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BLOG

Resistance in 2025

April 17, 2025

The resistance of 2025 might not look like the resistance of 2017. That’s okay. In fact, sociologist Doug McAdam has demonstrated that tactical innovation was critical for the continued success of the civil rights movement. As organizers introduced new tactics, movement activity (‘insurgency’) rose dramatically.

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BLOG

Perdue Just Sued DxE in an Attempt to Silence Free Speech

April 5, 2025

Perdue's legal complaint is riddled with false accusations meant to malign nonviolent activists and keep the attention off its abuse of animals.

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BLOG

Building a Grassroots Movement for Animals in California

March 6, 2025

We have already begun to develop a large, trained, and coordinated network of chapters across the state, and to create a factory farm map and resource guide that will become the go-to source for information about industrialized animal agriculture in California.

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Our Press Releases

PRESS RELEASE

Berkeley Becomes First U.S. City to Commit to Exclusively Plant-Based Food Purchases

July 26, 2021

Berkeley City Council passed a resolution late Tuesday to switch 50% of city expenditures on animal-based foods to plant-based by 2024, and commit to a long-term goal of 100% plant-based.

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PRESS RELEASE

Activists Held Rally at City Hall After 18 Hour Sit-In at Berkeley Mayor’s House

July 20, 2021

Activists want to keep the pressure on Mayor Arreguin’s climate commitments

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PRESS RELEASE

Activists Doused in Fake Blood, Locked in Cages Demand Neiman Marcus Drop Fur

June 26, 2021

Chanting activists entered the store holding placards while others rallied outside

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PRESS RELEASE

Activists Held Rally at Berkeley Mayor’s House, Demanding City Divest from Animal Agriculture

June 14, 2021

Berkeley residents say Mayor Arreguín broke his commitment to support their divestment proposal

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PRESS RELEASE

State Capitol Demonstration Saturday Demands Factory Farm Moratorium

May 28, 2021

3-day occupation at Governor Newsom’s home culminated with march to State Capitol building for “No More Factory Farms” rally

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PRESS RELEASE

BREAKING: Animal Rights Activist Disrupts Preakness Stakes Trophy Presentation

May 14, 2021

Group currently being sued by billionaire track owners calls for end to horse racing, citing animal cruelty

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PRESS RELEASE

UC Berkeley’s Sproul Plaza Fountain Dyed Blood Red After Chancellor and Director of Dining Defend Sourcing from Tyson Foods

May 9, 2021

University administrators falsely claim agribusiness giant isn’t engaged in factory farming, according to students

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PRESS RELEASE

Following UC Berkeley Dining Facility Lockdown, Students Secure Meeting with Chancellor

April 9, 2021

Citing animal cruelty exposés, activists demand the university stop supplying from factory farms

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PRESS RELEASE

Land O’ Lakes Dairy Exposé Reveals Freezing Calves, Widespread Violations of Company Policy and the Law

April 5, 2021

Workers seen dragging newborn calves by their ears

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