Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
March 5, 2026
Vox
DxE filmed Grimmius’s operations using drone cameras, documenting many of the grim realities ubiquitous in the mass production of animals for food: calves being handled roughly, hit, and pushed to the ground. But perhaps most remarkably, the footage offers a rare view of what is arguably the most overlooked form of extreme confinement of farmed animals in the US.
TOP PRESS
March 5, 2026
Vox
PRESS
September 15, 2025
KQED
Direct Action Everywhere is known for “open rescues,” in which activists enter farms where they believe animals are being abused and remove them. The group said it aims to expand laws that allow rescuing dogs from hot cars to include removing animals from farms where abuse is suspected.
PRESS
September 15, 2025
KQED
BLOG
September 12, 2025
The Perdue Rescue Trial begins on Monday, September 15th at the Sonoma County Superior Court in Santa Rosa, California.
BLOG
September 12, 2025
The Perdue Rescue Trial begins on Monday, September 15th at the Sonoma County Superior Court in Santa Rosa, California.
PRESS
September 9, 2025
Common Dreams
My trial is expected to last several weeks, though there is no doubt that I did what prosecutors say. My alleged crime? Taking less than $25 worth of chicken. This wouldn’t normally lead to felony charges or a government-monitored GPS tracking device. But, you see, the four chickens I took were alive.
PRESS
September 9, 2025
Common Dreams
PRESS
September 2, 2025
Capital Daily
The Empress Hotel—and the entire Fairmont chain—is going fur-free, much to the satisfaction of a local animal rights group that has been calling for the policy changes... for the past three years, fellow members of the Victoria chapter of Direct Action Everywhere staged monthly protests by the Empress and wrote chalk messages on the sidewalk in front of the hotel.
PRESS
September 2, 2025
Capital Daily
PRESS
September 2, 2025
The New York Times
Ms. Rosenberg, 23, says that she found chickens at Petaluma Poultry covered in scratches and bruises, including some with high fevers and serious infections. There was also evidence, she said, that birds were being scalded alive, instead of killed before broiling, because the slaughter lines were moving too quickly.
PRESS
September 2, 2025
The New York Times
PRESS
September 1, 2025
The Daily Californian
Cardboard ocean waves, sailor hats and a 16-foot sailboat set the scene Saturday outside of the Trader Joe’s on University Avenue. Animal welfare activists aboard the boat parked outside the store warned customers passing by to “steer away” from Perdue’s Petaluma Poultry, a company the activists allege engages in animal cruelty.
PRESS
September 1, 2025
The Daily Californian
PRESS RELEASE
August 30, 2025
Activists use Trader Joe’s nautical theme to urge the company to follow its moral compass and steer away from Petaluma Poultry
PRESS RELEASE
August 30, 2025
PRESS
August 28, 2025
The Daily Californian
Rosenberg and DxE have also been encouraging people to sign their petition to the Sonoma County District Attorney, asking them to redirect the resources used on her case to prosecuting animal cruelty at factory farms in Sonoma County. Hundreds of people signed the petition when Rosenberg and DxE were protesting on campus during Caltopia this week.
PRESS
August 28, 2025
The Daily Californian
PRESS
August 23, 2025
Press Democrat
After months of unanswered emails and demonstrations, DxE organizer Cassie King said protesting at executives' homes was the only way to get their attention. “We've been ignored by the company every time we email or show up at their offices,” King said. “Now we're doing what we can to reach the people who literally oversee the lives and deaths of these animals and who have the power to stop animals from starving to death or being boiled alive.
PRESS
August 23, 2025
Press Democrat
TOP PRESS
March 5, 2026
Vox
DxE filmed Grimmius’s operations using drone cameras, documenting many of the grim realities ubiquitous in the mass production of animals for food: calves being handled roughly, hit, and pushed to the ground. But perhaps most remarkably, the footage offers a rare view of what is arguably the most overlooked form of extreme confinement of farmed animals in the US.
TOP PRESS
December 4, 2025
The Associated Press
Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.
TOP PRESS
December 3, 2025
San Francisco Chronicle
“They’re denying that any of this suffering is happening,” she said. “We have been calling on the California Attorney General to take action, because the Sonoma County District Attorney’s office has made it abundantly clear that they do not care about these animals whatsoever.” Her supporters cheered and yelled out promises to not give up defending animals.
TOP PRESS
October 29, 2025
The New York Times
The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”
TOP PRESS
October 29, 2025
San Francisco Chronicle
But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.
TOP PRESS
October 28, 2025
The Associated Press
A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
TOP PRESS
October 6, 2025
San Francisco Chronicle
Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.
BLOG
April 1, 2021
BLOG
January 25, 2021
BLOG
January 19, 2021
We’ve been hovering around this 150 number for a while now in the SF Bay Area chapter, and we know we have to grow past this, so we set off to figure out how to break Dunbar’s number.
BLOG
September 11, 2020
BLOG
August 27, 2020
BLOG
August 14, 2020
The diseases suffered by Nina and her species never should have existed. Now, they threaten us all -- but her story should give us hope.
PRESS RELEASE
March 11, 2026
Controversial chicken producer Petaluma Poultry has lost another customer following an investigation by animal rights group Direct Action Everywhere (DxE), which exposed animal neglect and cruelty at the company’s factory farms and slaughterhouse in Sonoma County.
PRESS RELEASE
March 1, 2026
The ten-foot milk carton showed a photo of a calf with the word "Missing" to underscore how the dairy industry routinely separates babies from their mothers on the day they are born.
PRESS RELEASE
February 21, 2026
Drone footage published this week at FactoryFarmWatch.org shows calves being thrown to the ground, dragged and shot in the head at Grimmius Cattle Company
PRESS RELEASE
February 17, 2026
The first-of-its-kind map at FactoryFarmWatch.org is the most comprehensive single source of information on CA's 1300+ industrial animal farms
PRESS RELEASE
February 11, 2026
After completing both phases of her court-ordered detention for rescuing four birds from Perdue’s Petaluma Poultry slaughterhouse, animal rights activist Zoe Rosenberg’s first course of action was to travel to a chicken slaughterhouse in Stockton.
PRESS RELEASE
February 6, 2026
Sonoma County Judge Jane Gaskell struck both causes of action brought by the national poultry giant Perdue Foods in a lawsuit against Direct Action Everywhere (DxE). Judge Gaskell also struck these causes of action for Perdue executive Scott Fitzpatrick. Perdue is now removed from the case and only two causes of action remain for Fitzpatrick.
PRESS RELEASE
January 23, 2026
UC Berkeley students, alumni, and local residents held a “Free Zoe” rally and march on the UC Berkeley campus on Friday, demanding the pardon of animal rights activist Zoe Rosenberg, who is currently on house arrest.
PRESS RELEASE
January 12, 2026
He also denied Trader Joe’s request to restrict protesters’ use of amplified sound on public property outside their stores, writing, “prohibition on the use of sound amplification devices is an invalid infringement upon Defendants’ free speech rights.”
PRESS RELEASE
January 12, 2026
Zoe Rosenberg will check in at the Sonoma County Sheriff’s Office tomorrow and get an ankle monitor put on before beginning her home detention
