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Chipotle: the "Marketing Master"

January 13, 2014

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Chipotle: the "Marketing Master"

January 13, 2014

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Veg*n Consumerism: Panacea... or Pitfall?

January 12, 2014

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Veg*n Consumerism: Panacea... or Pitfall?

January 12, 2014

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Buying our Movement

January 10, 2014

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Buying our Movement

January 10, 2014

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Apologies to the Chickens

January 6, 2014

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Apologies to the Chickens

January 6, 2014

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Reflections on Consumer Boycotts

January 4, 2014

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Reflections on Consumer Boycotts

January 4, 2014

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Tough Questions (Video)

January 3, 2014

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Tough Questions (Video)

January 3, 2014

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Unexpected Places

January 2, 2014

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Unexpected Places

January 2, 2014

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Peace, Not Violence (SF Bay Area Video)

January 2, 2014

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Peace, Not Violence (SF Bay Area Video)

January 2, 2014

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Inflection Points

December 31, 2013

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Inflection Points

December 31, 2013

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Our Top Press Hits

TOP PRESS

Animal rights activists opposed to ‘factory farms’ protest outside Gavin Newsom’s home

September 29, 2021

The Sacramento Bee

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TOP PRESS

Chickens Severely Mistreated At “Humane” California Slaughterhouse, New Video Alleges

September 29, 2021

The Intercept

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TOP PRESS

Berkeley to serve vegan meals at jails, public buildings

July 29, 2021

The Hill

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TOP PRESS

Industry foe charged under Iowa's new food trespassing law

April 8, 2021

ABC News

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TOP PRESS

After Pork Giant Was Exposed for Cruel Killings, the FBI Pursued Its Critics

February 17, 2021

The Intercept

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TOP PRESS

Charges dropped against activist who exposed Iowa hog deaths

January 29, 2021

ABC News

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TOP PRESS

Activist posing as Smithfield CEO hoaxes Fox’s Maria Bartiromo

December 23, 2020

The Washington Post

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TOP PRESS

The Next Pandemic Could Come From an American Factory Farm

December 11, 2020

VICE News

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TOP PRESS

New Documents Reveal How the Animal Agriculture Industry Surveils and Punishes Critics

October 10, 2020

The Intercept

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DxE's Blog

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A Baby Chicken Taught Me to Never Give Up Hope. His Name is Vincent.

October 1, 2023

To everyone who doesn’t believe in a better world, I understand. I feel your pain and I know how hard it is to keep going in a world as painful as ours. But, just a glimmer of hope saved Vincent’s life and it might just save the rest of the animals, too. So please, don’t give up.

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This Disabled Duck is at the Center of a Felony Case. His Name is Bruce.

August 30, 2023

If you saw a little duckling on his back, paddling his legs and struggling to get back up, what would you do? Would you keep walking? Or would you help him? 

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BLOG

Exposing Petaluma Poultry

July 1, 2023

Since 2018, DxE investigators have documented routine violations of California's animal cruelty laws at Petaluma Poultry factory farms, but the authorities refuse to intervene -- so they are taking action themselves to rescue the animals.

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A Letter to the Editor Re: "Churchill Downs to Cease Racing as It Investigates Deaths of Horses"

June 5, 2023

Your story on the shutdown of the Kentucky Derby racetrack failed to provide important context: the growing worldwide movement to abolish horseracing.

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BLOG

Free Speech under Attack in Rural America

May 23, 2023

During my time in Utah, I found people willing to have open and honest discussions. Why, then, are high-ranking members of the Church and the police attempting to stop that from happening? Could it be that egregious abuses documented by DxE at Smithfield were getting too close to those in power? When open dialogue threatens a power structure, it’s time to scrutinize that power structure.

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Cedar the Goat Shines a Light on the Dark Reality of 4-H and FFA

May 1, 2023

I have seen firsthand the trauma these programs inflict on children and the violence they inflict on animals. It’s time we reform 4-H and FFA to no longer include programs where kids raise animals to die.

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BLOG

Our 2023 Story

March 23, 2023

We have the momentum and we cannot stop now. 2023 will bring more open rescues, more bold actions, and more trials. As we tear down the industry, we lift up animals. We show the world the violence that must be left in the past, and the beauty the future can hold.

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BLOG

Smithfield Trial Juror Speaks Up against New Anti-Rescue Bill in Utah

February 1, 2023

Utah legislators with ties to the Farm Bureau released House Bill 114, “Theft Defense Amendments,” in direct response to the outcome of the Smithfield Trial.

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2023 Is Going to Be B.A.D.A.S.S.

January 28, 2023

In the first-ever Bay Area Direct Action Skill Share (B.A.D.A.S.S.), starting March 25, a cross-movement cohort of 100 activists will unite in Oakland for 5 days of intensive direct action training.

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Our Press Releases

PRESS RELEASE

Judge Refuses to Gag Animal Rescuer

June 4, 2025

Describing the requested gag order as “overbroad and vague by any constitutional standard,” Judge Gnoss noted that Ms. Rosenberg’s critics, too, had participated in public discussion about her case, pointing by way of example to a statement by Bill Mattos, President of the California Poultry Federation, describing Ms. Rosenberg’s rescue of four chickens as a “terrorist act.”

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PRESS RELEASE

Five Activists Arrested after Rescuing Sick Baby Goats, Confronting Authorities at Whole Foods-Supplying Goat Dairy Recently Exposed for Violations Including a Massive Dead Pile

May 27, 2025

Tuesday's rescue follows a months-long investigation into Vera Goat Dairy by DxE earlier this year, which found that dozens of dead mother and baby goats are regularly dumped into an illegal dead pile on the property, indicating that the operation is experiencing high rates of mortality.

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PRESS RELEASE

Hundreds March in Petaluma in Support of Animal Liberation

May 24, 2025

Approximately 200 activists with the animal rights network Direct Action Everywhere (DxE) marched through downtown Petaluma Saturday afternoon in support of animal liberation and the right to rescue animals from abuse. They began at Penry Park and weaved through downtown including past diners at restaurants along the riverfront. Along the way, they chanted, delivered speeches, and handed out educational information to the public about Perdue’s Petaluma Poultry slaughterhouse.

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PRESS RELEASE

Animal Rights Activists Protest at District Attorney’s House, Disrupt Parade; Week of Action Against Perdue’s Petaluma Poultry is Underway

May 19, 2025

Over the weekend, animal rights activists with Direct Action Everywhere (DxE) held protests across Sonoma County to elevate animal cruelty at Petaluma Poultry, a subsidiary of national poultry giant Perdue Foods. On Sunday, they delivered their message to Sonoma County District Attorney Carla Rodriguez with a protest outside her home in Windsor, urging her to finally prosecute Petaluma Poultry for documented criminal animal cruelty.

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PRESS RELEASE

Animal Rights Group Files Anti-SLAPP Motion to Dismiss Perdue Lawsuit Against Free Speech

May 13, 2025

Free speech experts say that Perdue’s lawsuit is a Strategic Lawsuit Against Public Participation, or SLAPP suit, intended to silence activists, burden them with legal fees, and intimidate them from protesting. California's anti-SLAPP statute was passed to enable defendants to quickly dismiss meritless lawsuits targeting protected activities.

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PRESS RELEASE

Animal Rights Activists Disrupt Trader Joe's in Berkeley, Oakland, SF, Part of Nationwide Weekend of Action

May 4, 2025

Direct Action Everywhere activists protest dozens of Trader Joe’s stores across the country asking the retailer to cut ties with Perdue’s California subsidiary, Petaluma Poultry, given documented animal abuse

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PRESS RELEASE

Activists Disrupt Oakland Trader Joe's Over Sale of Chickens from Perdue Farms

March 29, 2025

“I want to know why Trader Joe’s is continuing to support Perdue’s animal cruelty and endangering consumers,” said Conrad de Jesus, an Oakland resident who participated in the protest. “They’ve seen the evidence of sick and injured animals languishing without medical care at Perdue’s Petaluma Poultry. It’s time they cut ties with this awful company.”

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PRESS RELEASE

Dozens Protest at Home of Perdue Slaughterhouse Director

March 22, 2025

A handful of counter-protesters showed up with a Trump flag and a cardboard sign reading “Eat chicken.” They heckled the speakers and disrupted photos by standing in front of the photographers.

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PRESS RELEASE

Activists Protest at Trader Joe's Headquarters Over Animal Cruelty

March 20, 2025

“I’m appalled that Trader Joe’s would continue to knowingly sell abused animals,” said Sally Zito of Los Angeles, who joined today’s protest in Monrovia. “I have delivered letters and I’ve called corporate headquarters and asked to talk to Trader Joe’s buyers, and they denied this request. They are putting their profits over the lives of animals.”

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