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Believing Is the First Step to Animal Liberation

September 10, 2024

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BLOG

Believing Is the First Step to Animal Liberation

September 10, 2024

If people do not believe that they can change a situation, they will never act to do so. If we do not believe that animal liberation is possible and that we can make it happen, it never will. In fact, animal agriculture and other unjust systems rely on our hopelessness and cynicism.

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TOP PRESS

Sonoma Loves Its Farms. Activists Call Them Factories. Could a Ballot Measure Upend This County?

August 30, 2024

San Francisco Chronicle

In dimly lit indoor aisles at Weber Family Farms in Petaluma, hundreds of thousands of white chickens live out their 90 weeks of life. They fly from perch to perch. They dust bathe in the bedding. They nip at water dispensers. They lay egg after egg. And they never leave. These barns are at the heart of a bitter fight that Mike Weber and Samantha Faye are waging for the future of local farming.

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TOP PRESS

Sonoma Loves Its Farms. Activists Call Them Factories. Could a Ballot Measure Upend This County?

August 30, 2024

San Francisco Chronicle

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PRESS

Sonoma DA Drops Charge against Animal Rescuer Ahead of Trial

August 24, 2024

Davis Vanguard

Another felony burglary count filed against Zoe Rosenberg—an animal rescuer with Direct Action Everywhere (DxE)—was tossed by prosecutors here this last week... “Prosecutors have known the facts of this case for nearly nine months, and they still can’t figure out what to charge,” said Chris Carraway, Rosenberg’s lawyer and a staff attorney at the Animal Activist Legal Defense Project. “It clearly isn’t easy to paint a good Samaritan as a criminal.”

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PRESS

Sonoma DA Drops Charge against Animal Rescuer Ahead of Trial

August 24, 2024

Davis Vanguard

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PRESS

Measure DD Sets Out to End Concentrated Animal Feeding Operations in Berkeley

August 23, 2024

Daily Californian

Mayoral candidate Kate Harrison as well as Berkeley labor commissioner Avery Arbaugh also expressed support for the measure. “I support it as a common sense, human health piece of policy,” Arbaugh said. “Also, as an environmental and ethical policy when it comes to both our treatment of the animals and treatment of the environment.”

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PRESS

Measure DD Sets Out to End Concentrated Animal Feeding Operations in Berkeley

August 23, 2024

Daily Californian

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PRESS

Chef Tyler Florence Distances from Poultry Farm and Animal-Rights Heat

August 22, 2024

SF Examiner

Direct Action Everywhere, which claims it has documented animal mistreatment by Petaluma Poultry, took credit for leading a pressure campaign targeting Florence. The group said activists disrupted Florence’s American Grill Book tour at seven stops in San Francisco, Corte Madera, Palo Alto, New York City, Atlanta, Ridgewood, N.J. and Greenville, S.C.

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PRESS

Chef Tyler Florence Distances from Poultry Farm and Animal-Rights Heat

August 22, 2024

SF Examiner

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PRESS RELEASE

Prosecutors Concede Evidence Doesn’t Support Felony in Animal Rescue Case

August 20, 2024

Charges to be Dismissed for Third Time in Perdue Chicken Rescue Case

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PRESS RELEASE

Prosecutors Concede Evidence Doesn’t Support Felony in Animal Rescue Case

August 20, 2024

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PRESS RELEASE

Food Network Chef Tyler Florence Cuts Ties with Perdue’s Petaluma Poultry, Following Repeated Protests

August 15, 2024

Animal rights activists with Direct Action Everywhere disrupted Florence at events across the country in recent months calling for the move

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PRESS RELEASE

Food Network Chef Tyler Florence Cuts Ties with Perdue’s Petaluma Poultry, Following Repeated Protests

August 15, 2024

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PRESS RELEASE

Activists Disrupt Food Network Chef Tyler Florence’s Restaurant, Over Ties to Perdue’s Petaluma Poultry

July 20, 2024

On Saturday evening, animal rights activists protested inside and outside of Miller & Lux, an upscale steakhouse in Mission Bay that is owned by celebrity chef Tyler Florence. The protesters were calling on Florence to cut ties with Perdue’s Petaluma Poultry. They marched and chanted through the restaurant, holding signs that read “Drop Petaluma Poultry” and “Stop Supporting Perdue’s Petaluma Poultry’s Criminal Animal Abuse.”

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PRESS RELEASE

Activists Disrupt Food Network Chef Tyler Florence’s Restaurant, Over Ties to Perdue’s Petaluma Poultry

July 20, 2024

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PRESS RELEASE

Massive Barn Fire Kills Tens of Thousands of Chickens at Demler Brothers Egg Ranch

July 19, 2024

The Ramona factory farm was the site of a 2019 animal cruelty investigation by Direct Action Everywhere

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PRESS RELEASE

Massive Barn Fire Kills Tens of Thousands of Chickens at Demler Brothers Egg Ranch

July 19, 2024

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Our Top Press Hits

TOP PRESS

An animal rights activist was in court on criminal charges. Why was the case suddenly dismissed?

January 23, 2022

The Guardian

DxE's investigation of ventilation shutdown is probably the most important investigation in more than a decade, said Justin Marceau, an animal law scholar and professor at the University of Denver.

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TOP PRESS

Compassion Is Not a Crime: Animal Rights Activist Avoids Jail After Conviction for Baby Goat Rescue

December 8, 2021

Democracy Now!

In conversation with host Amy Goodman, DxE investigator Wayne Hsiung asks “Are the living creatures of this Earth property, or are they living creatures that deserve some form of dignity and respect?”

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TOP PRESS

A US activist took a sick goat from a meat farm – now he faces seven years in jail

December 6, 2021

The Guardian

This case is about smashing the myth of benevolent small-scale farms, which may talk of free-range and happy animals, but still ultimately treat animals as property and slaughter them for profit.

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TOP PRESS

Animal rights activists opposed to ‘factory farms’ protest outside Gavin Newsom’s home

September 29, 2021

The Sacramento Bee

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TOP PRESS

Chickens Severely Mistreated At “Humane” California Slaughterhouse, New Video Alleges

September 29, 2021

The Intercept

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TOP PRESS

Berkeley to serve vegan meals at jails, public buildings

July 29, 2021

The Hill

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TOP PRESS

Industry foe charged under Iowa's new food trespassing law

April 8, 2021

ABC News

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TOP PRESS

After Pork Giant Was Exposed for Cruel Killings, the FBI Pursued Its Critics

February 17, 2021

The Intercept

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TOP PRESS

Charges dropped against activist who exposed Iowa hog deaths

January 29, 2021

ABC News

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DxE's Blog

BLOG

Perdue Rescue Trial Court Watch - Week 6: Oct 20th-24th, 2025

October 20, 2025

Updates and summaries from Week 6 of the Perdue Rescue Trial

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Perdue Rescue Trial Court Watch - Week 5: Oct 13th-17th, 2025

October 13, 2025

Updates and summaries from Week 5 of the Perdue Rescue Trial

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Perdue Rescue Trial Court Watch - Week 4: Oct 6th-10th, 2025

October 6, 2025

Updates and summaries from Week 4 of the Perdue Rescue Trial

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Perdue Rescue Trial Court Watch - Week 3: Sept 29th-Oct 3rd, 2025

September 29, 2025

Updates and summaries from Week 3 of the Perdue Rescue Trial

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Perdue Rescue Trial Court Watch - Week 2: Sept 22nd-27th, 2025

September 22, 2025

Updates and summaries from Week 2 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 1: Sept 15th-19th, 2025

September 15, 2025

Updates and summaries from Week 1 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Pre-Trial Updates

September 12, 2025

The Perdue Rescue Trial begins on Monday, September 15th at the Sonoma County Superior Court in Santa Rosa, California.

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BLOG

Trader Joe’s Is Suing Me to Keep You in the Dark

July 31, 2025

Trader Joe’s is known as “America’s most reputable brand,” and I’m learning firsthand that this might be because they relentlessly silence their critics and go to great lengths to protect their image from public scrutiny.

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BLOG

Whole Foods is lying to you. I was arrested for revealing the truth.

July 25, 2025

Vera supplies the nation’s largest goat milk producer, Meyenberg, and its practices are a far cry from the rigorous standards Whole Foods promises. Thousands of goats are confined in crowded pens without access to pasture; newborn babies are routinely separated from their mothers; and, outside the confinement area, lies a mass graveyard of animals who died prior to slaughter.

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Our Press Releases

PRESS RELEASE

Animal Rights Activists March in Petaluma During Felony Animal Rescue Trial

September 20, 2025

"I believe Zoe did the right thing by taking sick animals to the vet," said Sharon Loren of Penngrove, who joined the march. "Compassion should never be a crime, but it's on trial here in Sonoma County."

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PRESS RELEASE

Felony Animal Rescue Trial Begins

September 15, 2025

Zoe Rosenberg, 23, is charged with felony conspiracy and 3 misdemeanors for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse

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PRESS RELEASE

Animal Rights Activists Stage Large “Boat” in Creative Protest Urging Trader Joe’s to Drop Petaluma Poultry

August 30, 2025

Activists use Trader Joe’s nautical theme to urge the company to follow its moral compass and steer away from Petaluma Poultry

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PRESS RELEASE

Activists Protest at Berkeley Trader Joe's Over Purchase of Chickens from Perdue's Petaluma Poultry

August 16, 2025

Dozens of activists with the animal rights network Direct Action Everywhere (DxE) protested outside the Trader Joe's store at 1885 University Avenue in Berkeley, after an Alameda County judge partially denied Trader Joe's requested temporary restraining order against DxE on Tuesday.

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PRESS RELEASE

Activists Protest at Homes of Perdue Executives, After Court Denies Temporary Restraining Order

July 26, 2025

Around thirty animal rights activists with Direct Action Everywhere (DxE) held a peaceful protest outside the home of Scott Fitzpatrick, the Live Production Manager for Perdue’s Petaluma Poultry, after Sonoma County Judge Patrick Broderick denied Fitzpatrick’s application for a temporary restraining order on Friday, citing “insufficient evidence.”

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PRESS RELEASE

Second Perdue Foods Executive Sues Animal Rights Group to Stop Public Protests

July 23, 2025

Scott Fitzpatrick, Live Production Manager for national poultry giant Perdue Foods, filed a lawsuit Tuesday to stop public protests by Direct Action Everywhere (DxE) over documented animal cruelty.

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PRESS RELEASE

Activist Charged with Felony Vandalism for Supergluing Hand to Trader Joe's Fridge Protesting Animal Cruelty

July 3, 2025

Ani Kandada superglued down inside Trader Joe's original store in Pasadena asking the retailer to stop selling chickens from Perdue's Petaluma Poultry, just hours after another animal rights activist was arrested for supergluing her hand inside Trader Joe's Headquarters in Monrovia, CA.

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PRESS RELEASE

Activist Arrested After Supergluing Herself at Trader Joe's Headquarters, as Tensions Rise Over Controversial Chicken Supplier

July 3, 2025

Carla Cabral remained superglued to the desk from approximately 10AM to approximately 11AM, while she demanded a meeting with company executives about documented animal cruelty at Trader Joe's chicken supplier, Petaluma Poultry, which is a subsidiary of national agribusiness giant Perdue Foods.

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PRESS RELEASE

VIDEO: Animal Activists Disrupt CA Poultry Federation Board Meeting, Present Award for "Biggest Animal Abuser"

June 10, 2025

Animal rights activists with DxE disrupted multiple events at the Summer Board Meeting of the California Poultry Federation, a trade association representing commercial chicken and turkey producers across the state. Among CPF's twenty board members are three executives from Petaluma Poultry, the California subsidiary of national poultry giant Perdue Foods, where DxE investigators have documented widespread violations of animal cruelty laws since 2018.

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