Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
PRESS
May 4, 2024
Davis Vanguard
“As Ms. Rosenberg’s years-long efforts to obtain enforcement of animal cruelty laws shows, prosecutors are more focused on silencing those who expose animal cruelty than stopping the cruelty itself,” said Chris Carraway, Rosenberg’s lawyer and a staff attorney at the Animal Activist Legal Defense Project.
PRESS
May 4, 2024
Davis Vanguard
BLOG
April 29, 2024
My findings show that “No Antibiotics Ever” just means that the chickens are still experiencing severe infection but they aren’t receiving the medication they desperately need. In one barn at a Petaluma Poultry factory farm in Santa Rosa, more than 10% of the chickens died by the time they reached 5 weeks. That is more than double the accepted industry mortality rate.
PRESS
April 29, 2024
Daily Californian
“The Associated Students of the University of California has recognized that nonhuman animals are sentient beings,” the resolution reads. “The act of investigating conditions of commercial animal operations and exposing abuses to the public and law enforcement is in the interests of both those individual animals and the public that cares about them.”
PRESS
April 29, 2024
Daily Californian
PRESS
April 19, 2024
Daily Californian
“I would say animal rights are the moral blindspot of our generation,” [ALDF co-director Taj] Uppal said. “Once we recognize that we can say, ‘Okay, this entire system is harmful — let’s transition to something that’s better and more ethical.’ ”
PRESS
April 19, 2024
Daily Californian
PRESS
April 18, 2024
Isthmus
The petition from [Wayne] Hsiung and Dane4Dogs, later amended to include more supporting testimonials from veterinarians and animal welfare groups, argues that the appointment of a special prosecutor is warranted “because of Ridglan Farms’ ongoing, flagrant criminal conduct; because the welfare of thousands of beagle victims depends upon it; and because the interests of justice and the rule of law require that no one, even a corporation in a powerful industry, is above the law.”
PRESS
April 18, 2024
Isthmus
PRESS
April 17, 2024
Press Democrat
When I rescued two neglected ducks from the Reichardt factory farm in Petaluma last year, I was arrested on felonies and called a terrorist. When Santa Rosa firefighters rescued ducklings from a storm drain, they were celebrated (“Santa Rosa firefighters save ducklings from storm drain,” pressdemocrat.com).
PRESS
April 4, 2024
Isthmus
Madison-based nonprofit Dane4Dogs and [former defendant] Wayne Hsiung... filed a petition to appoint a special prosecutor to charge the facility, Ridglan Farms, for what they said were violations of Wisconsin laws against animal abuse. “The facts presented in this petition…would unquestionably be criminal animal abuse if undertaken by an ordinary citizen,” reads the petition. “The question facing this court is whether, after years of governmental inaction, corporations also will be held accountable to the law.”
TOP PRESS
April 4, 2024
Los Angeles Times
Lewis Bernier, an animal rights activist supporting the initiative, said he has visited several factory farms across the country, documenting inhumane treatment, and one farm in Sonoma County stands out as having “the worst and most systemic animal cruelty that I’ve ever seen.”
TOP PRESS
April 4, 2024
Los Angeles Times
PRESS
March 28, 2024
Plant Based News
“Sonoma County is a beautiful place with strong values around protecting animals and the environment. Unfortunately, dozens of factory farms are operating counter to the public’s values,” DxE communications lead Cassie King told Plant Based News (PBN). “Now, ordinary people are uniting and utilizing a form of direct democracy to end factory farming in Sonoma County.”
PRESS
March 28, 2024
Plant Based News
TOP PRESS
October 29, 2025
The New York Times
The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”
TOP PRESS
October 29, 2025
San Francisco Chronicle
But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.
TOP PRESS
October 28, 2025
The Associated Press
A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
TOP PRESS
October 6, 2025
San Francisco Chronicle
Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.
TOP PRESS
June 2, 2025
The Intercept
“Animal rights and environmental groups have committed more acts of terrorism than Al Qaeda,” warned an FBI agent who met with Big Ag groups.
TOP PRESS
May 1, 2025
San Francisco Chronicle
Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.
TOP PRESS
October 10, 2024
Vox
In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.
BLOG
August 12, 2021
Humans want to be on the winning team. Winning also gives those involved in the struggle a boost of motivation and efficacy.
BLOG
June 22, 2021
Bloomberg columnist Adam Minter recently penned an article titled “Covid Almost Caused a Meat Crisis,” sounding the alarm about potential meat shortages. But the meat industry is itself a perpetual crisis, and Minter’s diagnosis of both problem and solution get it exactly wrong.
BLOG
June 15, 2021
The Tennessee legislature has passed a bill that would include farms in the definition of critical infrastructure. But at what cost?
BLOG
May 26, 2021
Research indicates that likely the best tactic to reduce the impact of imposter syndrome is talking about it.
BLOG
April 20, 2021
New investigation into Land O'Lakes shows routine violations of own animal welfare standards
BLOG
April 1, 2021
PRESS RELEASE
June 4, 2025
Describing the requested gag order as “overbroad and vague by any constitutional standard,” Judge Gnoss noted that Ms. Rosenberg’s critics, too, had participated in public discussion about her case, pointing by way of example to a statement by Bill Mattos, President of the California Poultry Federation, describing Ms. Rosenberg’s rescue of four chickens as a “terrorist act.”
PRESS RELEASE
May 27, 2025
Tuesday's rescue follows a months-long investigation into Vera Goat Dairy by DxE earlier this year, which found that dozens of dead mother and baby goats are regularly dumped into an illegal dead pile on the property, indicating that the operation is experiencing high rates of mortality.
PRESS RELEASE
May 24, 2025
Approximately 200 activists with the animal rights network Direct Action Everywhere (DxE) marched through downtown Petaluma Saturday afternoon in support of animal liberation and the right to rescue animals from abuse. They began at Penry Park and weaved through downtown including past diners at restaurants along the riverfront. Along the way, they chanted, delivered speeches, and handed out educational information to the public about Perdue’s Petaluma Poultry slaughterhouse.
PRESS RELEASE
May 23, 2025
While the truck was stopped, three activists opened one of the many large crates holding chickens on the trailer and identified and removed two chickens with visible wounds. They took the chickens to get immediate medical care and shared footage of the rescue publicly, openly showing their faces.
PRESS RELEASE
May 19, 2025
Over the weekend, animal rights activists with Direct Action Everywhere (DxE) held protests across Sonoma County to elevate animal cruelty at Petaluma Poultry, a subsidiary of national poultry giant Perdue Foods. On Sunday, they delivered their message to Sonoma County District Attorney Carla Rodriguez with a protest outside her home in Windsor, urging her to finally prosecute Petaluma Poultry for documented criminal animal cruelty.
PRESS RELEASE
May 13, 2025
Free speech experts say that Perdue’s lawsuit is a Strategic Lawsuit Against Public Participation, or SLAPP suit, intended to silence activists, burden them with legal fees, and intimidate them from protesting. California's anti-SLAPP statute was passed to enable defendants to quickly dismiss meritless lawsuits targeting protected activities.
PRESS RELEASE
May 4, 2025
Direct Action Everywhere activists protest dozens of Trader Joe’s stores across the country asking the retailer to cut ties with Perdue’s California subsidiary, Petaluma Poultry, given documented animal abuse
PRESS RELEASE
March 29, 2025
“I want to know why Trader Joe’s is continuing to support Perdue’s animal cruelty and endangering consumers,” said Conrad de Jesus, an Oakland resident who participated in the protest. “They’ve seen the evidence of sick and injured animals languishing without medical care at Perdue’s Petaluma Poultry. It’s time they cut ties with this awful company.”
PRESS RELEASE
March 22, 2025
A handful of counter-protesters showed up with a Trump flag and a cardboard sign reading “Eat chicken.” They heckled the speakers and disrupted photos by standing in front of the photographers.
