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Animal Rights Activists Disrupt Trader Joe's in Berkeley, Oakland, SF, Part of Nationwide Weekend of Action

May 4, 2025

Direct Action Everywhere activists protest dozens of Trader Joe’s stores across the country asking the retailer to cut ties with Perdue’s California subsidiary, Petaluma Poultry, given documented animal abuse

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PRESS RELEASE

Animal Rights Activists Disrupt Trader Joe's in Berkeley, Oakland, SF, Part of Nationwide Weekend of Action

May 4, 2025

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PRESS

Billboard Highlighting Animal Rights Activist’s Sonoma County Criminal Case Goes Up in Petaluma

May 2, 2025

Press Democrat

The billboard, which went up in April along southbound Highway 101 near the East Washington Street exit in Petaluma, features an illustration of Zoe Rosenberg holding a chicken accompanied by the text: “Should she go to prison for rescuing a chicken?”

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PRESS

Billboard Highlighting Animal Rights Activist’s Sonoma County Criminal Case Goes Up in Petaluma

May 2, 2025

Press Democrat

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Bay Area Animal Rights Activist Faces Up to 5 1/2 Years in Prison for Chicken Rescue

May 2, 2025

KCRA 3

In one video shared by Direct Action Everywhere, Rosenberg is seen crouching on dirt while holding a chicken with another chicken lying in front of her. It is not the first time Rosenberg has participated in what she and Berkeley-based organization Direct Action Everywhere call an "open rescue." Before taking the chickens, Direct Action Everywhere investigated Petaluma Poultry, and Rosenberg said she tried to report animal abuse to Sonoma County law enforcement.

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PRESS

Bay Area Animal Rights Activist Faces Up to 5 1/2 Years in Prison for Chicken Rescue

May 2, 2025

KCRA 3

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TOP PRESS

This California Student Could Go to Prison for Taking Four Chickens. Was It a Crime or a ‘Rescue’?

May 1, 2025

San Francisco Chronicle

Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.

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TOP PRESS

This California Student Could Go to Prison for Taking Four Chickens. Was It a Crime or a ‘Rescue’?

May 1, 2025

San Francisco Chronicle

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PRESS

Going to Prison for Rescuing Hens?!? Animal Activism on Trial with Zoe Rosenberg

April 18, 2025

Our Hen House

Despite facing harsh pretrial conditions, including an ankle monitor and travel restrictions, Zoe remains steadfast in her commitment to the power of open rescue and animal rights activism.

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PRESS

Going to Prison for Rescuing Hens?!? Animal Activism on Trial with Zoe Rosenberg

April 18, 2025

Our Hen House

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Resistance in 2025

April 17, 2025

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Resistance in 2025

April 17, 2025

The resistance of 2025 might not look like the resistance of 2017. That’s okay. In fact, sociologist Doug McAdam has demonstrated that tactical innovation was critical for the continued success of the civil rights movement. As organizers introduced new tactics, movement activity (‘insurgency’) rose dramatically.

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BLOG

Perdue Just Sued DxE in an Attempt to Silence Free Speech

April 5, 2025

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BLOG

Perdue Just Sued DxE in an Attempt to Silence Free Speech

April 5, 2025

Perdue's legal complaint is riddled with false accusations meant to malign nonviolent activists and keep the attention off its abuse of animals.

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PRESS

Perdue Foods Files Court Action to Block DxE Animal Rights Activists from Protesting at Poultry Exec’s Home

April 4, 2025

Press Democrat

Agribusiness giant Perdue Foods and a director of operations at one of the company’s brands, Petaluma Poultry, have filed an injunction against the animal rights group Direct Action Everywhere seeking to protect the executive from what they allege is “a campaign of terror.”

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PRESS

Perdue Foods Files Court Action to Block DxE Animal Rights Activists from Protesting at Poultry Exec’s Home

April 4, 2025

Press Democrat

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PRESS

Animal Rights Activists Protest Trader Joe’s Selling Chicken From Bay Area Farm

March 30, 2025

SF Gate

"I want to know why Trader Joe's is continuing to support Perdue's animal cruelty," said Conrad De Jesus in the release, an Oakland resident who participated in the protest. "They've seen the evidence of sick and injured animals languishing without medical care at Perdue's Petaluma Poultry," De Jesus said. "It's time they cut ties with this awful company."

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PRESS

Animal Rights Activists Protest Trader Joe’s Selling Chicken From Bay Area Farm

March 30, 2025

SF Gate

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Our Top Press Hits

TOP PRESS

This California Student Could Go to Prison for Taking Four Chickens. Was It a Crime or a ‘Rescue’?

May 1, 2025

San Francisco Chronicle

Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.

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TOP PRESS

These California and Colorado Ballot Measures Are Terrifying the Meat Industry

October 10, 2024

Vox

In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.

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TOP PRESS

Secret Recordings Capture the Ugly Reality Inside a Denver Slaughterhouse

October 9, 2024

The Intercept

Videos shared with The Intercept prior to the report’s public release show, among other scenes, lambs with their throats slit hanging upside down and thrashing on the slaughter line; one animal with an internal organ that has been torn inside-out and left dangling behind it as it heads to slaughter; injured lambs being led to slaughter; workers laughing, spanking animals, and engaging in simulated sex acts with nearby machinery as lambs are having their throats slit; and the apparent use of so-called Judas sheep — adult sheep kept alive at the facility and used to lead the young sheep to slaughter.

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TOP PRESS

Sonoma Loves Its Farms. Activists Call Them Factories. Could a Ballot Measure Upend This County?

August 30, 2024

San Francisco Chronicle

In dimly lit indoor aisles at Weber Family Farms in Petaluma, hundreds of thousands of white chickens live out their 90 weeks of life. They fly from perch to perch. They dust bathe in the bedding. They nip at water dispensers. They lay egg after egg. And they never leave. These barns are at the heart of a bitter fight that Mike Weber and Samantha Faye are waging for the future of local farming.

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TOP PRESS

Groups Seek to Ban Large-Scale Animal Farming in Sonoma County

April 4, 2024

Los Angeles Times

Lewis Bernier, an animal rights activist supporting the initiative, said he has visited several factory farms across the country, documenting inhumane treatment, and one farm in Sonoma County stands out as having “the worst and most systemic animal cruelty that I’ve ever seen.”

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TOP PRESS

An Animal-Rights Activist and the Problem of Political Despair

March 15, 2024

The New Yorker

Instead of planning actions, many activists now spend their time litigating microaggressions and small disputes within their ranks... As a response, [DxE co-founder Wayne] Hsiung has tried to promote a maxim of "braver spaces, not safer spaces," which encourages the animal rights community to put aside their individual concerns, if possible, and do things like risk felony jail time for the cause.

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TOP PRESS

A California Town Will Vote on Banning Factory Farms. What Does That Mean for the Rest of the US?

January 30, 2024

The Guardian

If successful in Berkeley, a liberal San Francisco Bay Area town that’s often been at the forefront of US environmental policy, the method can be replicated elsewhere, [activists] say. “We can pave the path to abolishing factory farming,” said Cassie King, an organizer with Direct Action Everywhere, one of the groups that pushed for the measure.

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TOP PRESS

You’re More Likely to Go to Prison for Exposing Animal Cruelty Than for Committing It

November 9, 2023

Vox

Hsiung’s trial and conviction show the extraordinary difficulty of trying to discuss what happens to animals on factory farms in a legal system that only sees them as property. At both factory farms in this case, DxE had documented gruesome conditions prior to their open rescue actions and had submitted animal cruelty complaints to authorities (though no action was taken by legal officials, King said). Yet it was the activists, not the farm owners, who were criminally charged and had to explain themselves to a jury.

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TOP PRESS

This Is the Ops Manual for the Most Tech-Savvy Animal Liberation Group in the US

November 8, 2023

Wired

For the first time, guerrilla animal rights group Direct Action Everywhere reveals a guide to its investigative tactics and toolkit, from spy cams to night vision and drones. Bernier says that DxE decided to publicly release its guide, even in the wake of Hsiung’s conviction, to help activists who are already committed to carrying out covert investigations do their work more safely and effectively.

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DxE's Blog

BLOG

Fertile Ground (East Coast Tour - Part 5)

August 30, 2014

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BLOG

Hungry to Learn (East Coast Tour - Part 4)

August 29, 2014

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BLOG

Cultivating Relationships and Building a Strong Movement

August 28, 2014

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BLOG

Learning and Connecting (East Coast Tour - Part 3)

August 24, 2014

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BLOG

"You're too militant," the broken record plays.

August 20, 2014

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BLOG

Sleight of Hand (East Coast Tour – Part 2)

August 17, 2014

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Create. Connect. Inspire. (East Coast Tour - Part 1)

August 12, 2014

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BLOG

There's bravery and kindness everywhere...

July 25, 2014

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BLOG

DxE West Coast Action Tour - Part Two // Salem and Portland

July 23, 2014

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Our Press Releases

PRESS RELEASE

Activists Held Rally at City Hall After 18 Hour Sit-In at Berkeley Mayor’s House

July 20, 2021

Activists want to keep the pressure on Mayor Arreguin’s climate commitments

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PRESS RELEASE

Activists Doused in Fake Blood, Locked in Cages Demand Neiman Marcus Drop Fur

June 26, 2021

Chanting activists entered the store holding placards while others rallied outside

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PRESS RELEASE

Activists Held Rally at Berkeley Mayor’s House, Demanding City Divest from Animal Agriculture

June 14, 2021

Berkeley residents say Mayor Arreguín broke his commitment to support their divestment proposal

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PRESS RELEASE

State Capitol Demonstration Saturday Demands Factory Farm Moratorium

May 28, 2021

3-day occupation at Governor Newsom’s home culminated with march to State Capitol building for “No More Factory Farms” rally

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PRESS RELEASE

BREAKING: Animal Rights Activist Disrupts Preakness Stakes Trophy Presentation

May 14, 2021

Group currently being sued by billionaire track owners calls for end to horse racing, citing animal cruelty

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PRESS RELEASE

UC Berkeley’s Sproul Plaza Fountain Dyed Blood Red After Chancellor and Director of Dining Defend Sourcing from Tyson Foods

May 9, 2021

University administrators falsely claim agribusiness giant isn’t engaged in factory farming, according to students

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PRESS RELEASE

Following UC Berkeley Dining Facility Lockdown, Students Secure Meeting with Chancellor

April 9, 2021

Citing animal cruelty exposés, activists demand the university stop supplying from factory farms

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PRESS RELEASE

Land O’ Lakes Dairy Exposé Reveals Freezing Calves, Widespread Violations of Company Policy and the Law

April 5, 2021

Workers seen dragging newborn calves by their ears

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PRESS RELEASE

24-Hour Demonstration Underway at Gavin Newsom’s House, Featuring Giant Newsom Head

March 24, 2021

Activists are calling for Newsom to enact a statewide moratorium on factory farms and slaughterhouses

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