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Animal Rights Activists Disrupt Trader Joe's in Berkeley, Oakland, SF, Part of Nationwide Weekend of Action

May 4, 2025

Direct Action Everywhere activists protest dozens of Trader Joe’s stores across the country asking the retailer to cut ties with Perdue’s California subsidiary, Petaluma Poultry, given documented animal abuse

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PRESS RELEASE

Animal Rights Activists Disrupt Trader Joe's in Berkeley, Oakland, SF, Part of Nationwide Weekend of Action

May 4, 2025

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PRESS

Billboard Highlighting Animal Rights Activist’s Sonoma County Criminal Case Goes Up in Petaluma

May 2, 2025

Press Democrat

The billboard, which went up in April along southbound Highway 101 near the East Washington Street exit in Petaluma, features an illustration of Zoe Rosenberg holding a chicken accompanied by the text: “Should she go to prison for rescuing a chicken?”

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PRESS

Billboard Highlighting Animal Rights Activist’s Sonoma County Criminal Case Goes Up in Petaluma

May 2, 2025

Press Democrat

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PRESS

Bay Area Animal Rights Activist Faces Up to 5 1/2 Years in Prison for Chicken Rescue

May 2, 2025

KCRA 3

In one video shared by Direct Action Everywhere, Rosenberg is seen crouching on dirt while holding a chicken with another chicken lying in front of her. It is not the first time Rosenberg has participated in what she and Berkeley-based organization Direct Action Everywhere call an "open rescue." Before taking the chickens, Direct Action Everywhere investigated Petaluma Poultry, and Rosenberg said she tried to report animal abuse to Sonoma County law enforcement.

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PRESS

Bay Area Animal Rights Activist Faces Up to 5 1/2 Years in Prison for Chicken Rescue

May 2, 2025

KCRA 3

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TOP PRESS

This California Student Could Go to Prison for Taking Four Chickens. Was It a Crime or a ‘Rescue’?

May 1, 2025

San Francisco Chronicle

Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.

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TOP PRESS

This California Student Could Go to Prison for Taking Four Chickens. Was It a Crime or a ‘Rescue’?

May 1, 2025

San Francisco Chronicle

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PRESS

Going to Prison for Rescuing Hens?!? Animal Activism on Trial with Zoe Rosenberg

April 18, 2025

Our Hen House

Despite facing harsh pretrial conditions, including an ankle monitor and travel restrictions, Zoe remains steadfast in her commitment to the power of open rescue and animal rights activism.

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PRESS

Going to Prison for Rescuing Hens?!? Animal Activism on Trial with Zoe Rosenberg

April 18, 2025

Our Hen House

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BLOG

Resistance in 2025

April 17, 2025

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BLOG

Resistance in 2025

April 17, 2025

The resistance of 2025 might not look like the resistance of 2017. That’s okay. In fact, sociologist Doug McAdam has demonstrated that tactical innovation was critical for the continued success of the civil rights movement. As organizers introduced new tactics, movement activity (‘insurgency’) rose dramatically.

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BLOG

Perdue Just Sued DxE in an Attempt to Silence Free Speech

April 5, 2025

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BLOG

Perdue Just Sued DxE in an Attempt to Silence Free Speech

April 5, 2025

Perdue's legal complaint is riddled with false accusations meant to malign nonviolent activists and keep the attention off its abuse of animals.

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PRESS

Perdue Foods Files Court Action to Block DxE Animal Rights Activists from Protesting at Poultry Exec’s Home

April 4, 2025

Press Democrat

Agribusiness giant Perdue Foods and a director of operations at one of the company’s brands, Petaluma Poultry, have filed an injunction against the animal rights group Direct Action Everywhere seeking to protect the executive from what they allege is “a campaign of terror.”

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PRESS

Perdue Foods Files Court Action to Block DxE Animal Rights Activists from Protesting at Poultry Exec’s Home

April 4, 2025

Press Democrat

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PRESS

Animal Rights Activists Protest Trader Joe’s Selling Chicken From Bay Area Farm

March 30, 2025

SF Gate

"I want to know why Trader Joe's is continuing to support Perdue's animal cruelty," said Conrad De Jesus in the release, an Oakland resident who participated in the protest. "They've seen the evidence of sick and injured animals languishing without medical care at Perdue's Petaluma Poultry," De Jesus said. "It's time they cut ties with this awful company."

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PRESS

Animal Rights Activists Protest Trader Joe’s Selling Chicken From Bay Area Farm

March 30, 2025

SF Gate

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Our Top Press Hits

TOP PRESS

This California Student Could Go to Prison for Taking Four Chickens. Was It a Crime or a ‘Rescue’?

May 1, 2025

San Francisco Chronicle

Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.

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TOP PRESS

These California and Colorado Ballot Measures Are Terrifying the Meat Industry

October 10, 2024

Vox

In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.

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TOP PRESS

Secret Recordings Capture the Ugly Reality Inside a Denver Slaughterhouse

October 9, 2024

The Intercept

Videos shared with The Intercept prior to the report’s public release show, among other scenes, lambs with their throats slit hanging upside down and thrashing on the slaughter line; one animal with an internal organ that has been torn inside-out and left dangling behind it as it heads to slaughter; injured lambs being led to slaughter; workers laughing, spanking animals, and engaging in simulated sex acts with nearby machinery as lambs are having their throats slit; and the apparent use of so-called Judas sheep — adult sheep kept alive at the facility and used to lead the young sheep to slaughter.

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TOP PRESS

Sonoma Loves Its Farms. Activists Call Them Factories. Could a Ballot Measure Upend This County?

August 30, 2024

San Francisco Chronicle

In dimly lit indoor aisles at Weber Family Farms in Petaluma, hundreds of thousands of white chickens live out their 90 weeks of life. They fly from perch to perch. They dust bathe in the bedding. They nip at water dispensers. They lay egg after egg. And they never leave. These barns are at the heart of a bitter fight that Mike Weber and Samantha Faye are waging for the future of local farming.

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TOP PRESS

Groups Seek to Ban Large-Scale Animal Farming in Sonoma County

April 4, 2024

Los Angeles Times

Lewis Bernier, an animal rights activist supporting the initiative, said he has visited several factory farms across the country, documenting inhumane treatment, and one farm in Sonoma County stands out as having “the worst and most systemic animal cruelty that I’ve ever seen.”

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TOP PRESS

An Animal-Rights Activist and the Problem of Political Despair

March 15, 2024

The New Yorker

Instead of planning actions, many activists now spend their time litigating microaggressions and small disputes within their ranks... As a response, [DxE co-founder Wayne] Hsiung has tried to promote a maxim of "braver spaces, not safer spaces," which encourages the animal rights community to put aside their individual concerns, if possible, and do things like risk felony jail time for the cause.

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TOP PRESS

A California Town Will Vote on Banning Factory Farms. What Does That Mean for the Rest of the US?

January 30, 2024

The Guardian

If successful in Berkeley, a liberal San Francisco Bay Area town that’s often been at the forefront of US environmental policy, the method can be replicated elsewhere, [activists] say. “We can pave the path to abolishing factory farming,” said Cassie King, an organizer with Direct Action Everywhere, one of the groups that pushed for the measure.

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TOP PRESS

You’re More Likely to Go to Prison for Exposing Animal Cruelty Than for Committing It

November 9, 2023

Vox

Hsiung’s trial and conviction show the extraordinary difficulty of trying to discuss what happens to animals on factory farms in a legal system that only sees them as property. At both factory farms in this case, DxE had documented gruesome conditions prior to their open rescue actions and had submitted animal cruelty complaints to authorities (though no action was taken by legal officials, King said). Yet it was the activists, not the farm owners, who were criminally charged and had to explain themselves to a jury.

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TOP PRESS

This Is the Ops Manual for the Most Tech-Savvy Animal Liberation Group in the US

November 8, 2023

Wired

For the first time, guerrilla animal rights group Direct Action Everywhere reveals a guide to its investigative tactics and toolkit, from spy cams to night vision and drones. Bernier says that DxE decided to publicly release its guide, even in the wake of Hsiung’s conviction, to help activists who are already committed to carrying out covert investigations do their work more safely and effectively.

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DxE's Blog

BLOG

We will no longer hide

July 20, 2014

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BLOG

The Mystical Song

July 18, 2014

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BLOG

Chipotle: We communicate with pigs via telepathy!

July 15, 2014

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BLOG

Three is a Crowd

July 1, 2014

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BLOG

DxE West Coast Action Tour - Part One: Sacramento

June 27, 2014

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BLOG

Buzzfeed on Chipotle: this Scarecrow is a Scam!

June 26, 2014

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BLOG

Chipotle's Spokespeople Demonstrate that the Company Does Not Care About Animals Even a Little

June 24, 2014

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BLOG

A Journey to DxE

June 18, 2014

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BLOG

Solidarity with Nonhuman Animals – Create, Occupy, and Claim Spaces

June 17, 2014

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Our Press Releases

PRESS RELEASE

Activists in Coalinga with 50-foot Banner and Giant Gavin Newsom Head Protest Harris Ranch

March 5, 2021

Following exposé with workers cutting the throats of fully-conscious cows, demonstrators demand moratorium banning new factory farms and slaughterhouses

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PRESS RELEASE

BREAKING: Chained Activists Occupy California Horse Racing Track, Stopping Thursday’s Races

March 3, 2021

4 Bay Area residents locked down at Berkeley’s Golden Gate Fields horse racing facility, using heavily-weighted PVC pipes in a direct action maneuver called a “sleeping dragon.”

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PRESS RELEASE

Fully Conscious Cows’ Throats Slit in First-Ever Footage Inside Costco-Supplying Slaughterhouse

March 2, 2021

Graphic hidden-camera footage DxE investigators obtained inside Harris Beef in Selma, CA reveals cows systematically restrained and killed with a slice to the throat while fully conscious.

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PRESS RELEASE

Activists Delivered 7,000 Paper Hearts to Farmer John Slaughterhouse for the 7,000 Pigs Killed Each Day

February 14, 2021

The activists said they are drawing attention to Smithfield's heartless attitude

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PRESS RELEASE

Case Dismissed Against Iowa Man Who Exposed Cruel Mass Pig Killing at Major Pork Supplier

January 28, 2021

Grundy County Attorney Cites Iowa Select Farms’ refusal to testify as cause for dismissal

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PRESS RELEASE

Gavin Newsom Impersonator Satirically Chastises Animal Activists at CA Capitol Rally

January 11, 2021

Group that hoaxed Fox News on live TV last month also behind today’s demonstration

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PRESS RELEASE

Case Dismissed Against Fairfield Woman Who Blocked Trucks to Prevent Cruel Mass Pig Killing

January 10, 2021

Grundy County Attorney Cites Iowa Select Farms’ refusal to testify as cause for dismissal

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PRESS RELEASE

Animal Activist on Fox News Poses as Smithfield Foods CEO to Alert Public of Pig Farming’s Threat to Public Health

December 22, 2020

Imposter cites animal agriculture’s role in creating and spreading pandemics, and harms to the environment and animals

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PRESS RELEASE

Activists Lay 333 Flowers at Farmer John Slaughterhouse, One for Each Infected Worker

December 10, 2020

Activists with Direct Action Everywhere are calling for a statewide moratorium on factory farms and slaughterhouses, citing animal and worker abuse

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