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Animal Rights Activists Disrupt Trader Joe's in Berkeley, Oakland, SF, Part of Nationwide Weekend of Action

May 4, 2025

Direct Action Everywhere activists protest dozens of Trader Joe’s stores across the country asking the retailer to cut ties with Perdue’s California subsidiary, Petaluma Poultry, given documented animal abuse

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PRESS RELEASE

Animal Rights Activists Disrupt Trader Joe's in Berkeley, Oakland, SF, Part of Nationwide Weekend of Action

May 4, 2025

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PRESS

Billboard Highlighting Animal Rights Activist’s Sonoma County Criminal Case Goes Up in Petaluma

May 2, 2025

Press Democrat

The billboard, which went up in April along southbound Highway 101 near the East Washington Street exit in Petaluma, features an illustration of Zoe Rosenberg holding a chicken accompanied by the text: “Should she go to prison for rescuing a chicken?”

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PRESS

Billboard Highlighting Animal Rights Activist’s Sonoma County Criminal Case Goes Up in Petaluma

May 2, 2025

Press Democrat

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PRESS

Bay Area Animal Rights Activist Faces Up to 5 1/2 Years in Prison for Chicken Rescue

May 2, 2025

KCRA 3

In one video shared by Direct Action Everywhere, Rosenberg is seen crouching on dirt while holding a chicken with another chicken lying in front of her. It is not the first time Rosenberg has participated in what she and Berkeley-based organization Direct Action Everywhere call an "open rescue." Before taking the chickens, Direct Action Everywhere investigated Petaluma Poultry, and Rosenberg said she tried to report animal abuse to Sonoma County law enforcement.

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PRESS

Bay Area Animal Rights Activist Faces Up to 5 1/2 Years in Prison for Chicken Rescue

May 2, 2025

KCRA 3

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TOP PRESS

This California Student Could Go to Prison for Taking Four Chickens. Was It a Crime or a ‘Rescue’?

May 1, 2025

San Francisco Chronicle

Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.

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TOP PRESS

This California Student Could Go to Prison for Taking Four Chickens. Was It a Crime or a ‘Rescue’?

May 1, 2025

San Francisco Chronicle

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PRESS

Going to Prison for Rescuing Hens?!? Animal Activism on Trial with Zoe Rosenberg

April 18, 2025

Our Hen House

Despite facing harsh pretrial conditions, including an ankle monitor and travel restrictions, Zoe remains steadfast in her commitment to the power of open rescue and animal rights activism.

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PRESS

Going to Prison for Rescuing Hens?!? Animal Activism on Trial with Zoe Rosenberg

April 18, 2025

Our Hen House

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Resistance in 2025

April 17, 2025

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BLOG

Resistance in 2025

April 17, 2025

The resistance of 2025 might not look like the resistance of 2017. That’s okay. In fact, sociologist Doug McAdam has demonstrated that tactical innovation was critical for the continued success of the civil rights movement. As organizers introduced new tactics, movement activity (‘insurgency’) rose dramatically.

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BLOG

Perdue Just Sued DxE in an Attempt to Silence Free Speech

April 5, 2025

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BLOG

Perdue Just Sued DxE in an Attempt to Silence Free Speech

April 5, 2025

Perdue's legal complaint is riddled with false accusations meant to malign nonviolent activists and keep the attention off its abuse of animals.

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PRESS

Perdue Foods Files Court Action to Block DxE Animal Rights Activists from Protesting at Poultry Exec’s Home

April 4, 2025

Press Democrat

Agribusiness giant Perdue Foods and a director of operations at one of the company’s brands, Petaluma Poultry, have filed an injunction against the animal rights group Direct Action Everywhere seeking to protect the executive from what they allege is “a campaign of terror.”

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PRESS

Perdue Foods Files Court Action to Block DxE Animal Rights Activists from Protesting at Poultry Exec’s Home

April 4, 2025

Press Democrat

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PRESS

Animal Rights Activists Protest Trader Joe’s Selling Chicken From Bay Area Farm

March 30, 2025

SF Gate

"I want to know why Trader Joe's is continuing to support Perdue's animal cruelty," said Conrad De Jesus in the release, an Oakland resident who participated in the protest. "They've seen the evidence of sick and injured animals languishing without medical care at Perdue's Petaluma Poultry," De Jesus said. "It's time they cut ties with this awful company."

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PRESS

Animal Rights Activists Protest Trader Joe’s Selling Chicken From Bay Area Farm

March 30, 2025

SF Gate

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Our Top Press Hits

TOP PRESS

This California Student Could Go to Prison for Taking Four Chickens. Was It a Crime or a ‘Rescue’?

May 1, 2025

San Francisco Chronicle

Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.

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TOP PRESS

These California and Colorado Ballot Measures Are Terrifying the Meat Industry

October 10, 2024

Vox

In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.

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TOP PRESS

Secret Recordings Capture the Ugly Reality Inside a Denver Slaughterhouse

October 9, 2024

The Intercept

Videos shared with The Intercept prior to the report’s public release show, among other scenes, lambs with their throats slit hanging upside down and thrashing on the slaughter line; one animal with an internal organ that has been torn inside-out and left dangling behind it as it heads to slaughter; injured lambs being led to slaughter; workers laughing, spanking animals, and engaging in simulated sex acts with nearby machinery as lambs are having their throats slit; and the apparent use of so-called Judas sheep — adult sheep kept alive at the facility and used to lead the young sheep to slaughter.

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TOP PRESS

Sonoma Loves Its Farms. Activists Call Them Factories. Could a Ballot Measure Upend This County?

August 30, 2024

San Francisco Chronicle

In dimly lit indoor aisles at Weber Family Farms in Petaluma, hundreds of thousands of white chickens live out their 90 weeks of life. They fly from perch to perch. They dust bathe in the bedding. They nip at water dispensers. They lay egg after egg. And they never leave. These barns are at the heart of a bitter fight that Mike Weber and Samantha Faye are waging for the future of local farming.

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TOP PRESS

Groups Seek to Ban Large-Scale Animal Farming in Sonoma County

April 4, 2024

Los Angeles Times

Lewis Bernier, an animal rights activist supporting the initiative, said he has visited several factory farms across the country, documenting inhumane treatment, and one farm in Sonoma County stands out as having “the worst and most systemic animal cruelty that I’ve ever seen.”

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TOP PRESS

An Animal-Rights Activist and the Problem of Political Despair

March 15, 2024

The New Yorker

Instead of planning actions, many activists now spend their time litigating microaggressions and small disputes within their ranks... As a response, [DxE co-founder Wayne] Hsiung has tried to promote a maxim of "braver spaces, not safer spaces," which encourages the animal rights community to put aside their individual concerns, if possible, and do things like risk felony jail time for the cause.

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TOP PRESS

A California Town Will Vote on Banning Factory Farms. What Does That Mean for the Rest of the US?

January 30, 2024

The Guardian

If successful in Berkeley, a liberal San Francisco Bay Area town that’s often been at the forefront of US environmental policy, the method can be replicated elsewhere, [activists] say. “We can pave the path to abolishing factory farming,” said Cassie King, an organizer with Direct Action Everywhere, one of the groups that pushed for the measure.

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TOP PRESS

You’re More Likely to Go to Prison for Exposing Animal Cruelty Than for Committing It

November 9, 2023

Vox

Hsiung’s trial and conviction show the extraordinary difficulty of trying to discuss what happens to animals on factory farms in a legal system that only sees them as property. At both factory farms in this case, DxE had documented gruesome conditions prior to their open rescue actions and had submitted animal cruelty complaints to authorities (though no action was taken by legal officials, King said). Yet it was the activists, not the farm owners, who were criminally charged and had to explain themselves to a jury.

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TOP PRESS

This Is the Ops Manual for the Most Tech-Savvy Animal Liberation Group in the US

November 8, 2023

Wired

For the first time, guerrilla animal rights group Direct Action Everywhere reveals a guide to its investigative tactics and toolkit, from spy cams to night vision and drones. Bernier says that DxE decided to publicly release its guide, even in the wake of Hsiung’s conviction, to help activists who are already committed to carrying out covert investigations do their work more safely and effectively.

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DxE's Blog

BLOG

The Pig in the Room: Walking Dead Season 5 Premiere

October 21, 2014

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BLOG

Introducing Saryta - DxE's New Blog Manager

October 20, 2014

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BLOG

The Deeply Divided Los Angeles AR Scene

October 17, 2014

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BLOG

Understanding Causes

October 17, 2014

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BLOG

How to Get Glenn Beck to Put Your Issue on the Table

October 7, 2014

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BLOG

Dramatize the Issue

October 6, 2014

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BLOG

Three Steps to Building a Diverse Movement

October 6, 2014

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BLOG

Bridges and Walls

September 16, 2014

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BLOG

#DisruptSpeciesism

September 8, 2014

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Our Press Releases

PRESS RELEASE

BREAK UP WITH TYSON: UCB Students’ Valentines Day Protest Calls Out University Sourcing from Factory Farms

February 13, 2022

UC Berkeley administrators claim the world’s largest chicken producer doesn’t use factory farming

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PRESS RELEASE

After Mass Pig Killing Case Dismissal, State Capitol Protesters Decry “Ag-Gag” Laws

January 21, 2022

Demonstrators allege widespread criminal animal abuse by Iowa Select Farms

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PRESS RELEASE

Iowa “Ag-Gag” Prosecution Dismissed Against Man Who Exposed Mass Pig Killings

January 18, 2022

Prosecution moved to dismiss case in advance of hearing on expanding media access to trial

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PRESS RELEASE

East Bay Residents Hold Memorial Demonstration for Horses Killed at Golden Gate Fields

December 11, 2021

26 horses have died at the facility this year

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PRESS RELEASE

GUILTY: Jury Convicts Animal Rights Activist Who Livestreamed Goat Rescue

December 5, 2021

Supporters say rescue of sick baby goat was an act of compassion

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PRESS RELEASE

Activists Protest Petaluma Poultry Slaughterhouse with Giant Symbol and Banner for Rose’s Law

December 5, 2021

Protestors, including felony defendants, call for Rose’s Law: Animal Bill of Rights

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PRESS RELEASE

Thanksgiving Miracle: Utah Farmer Releases Turkeys to Whistleblowers Facing Felonies for Factory Farm Investigations

November 22, 2021

While Smithfield demands prison for Utah activists, this turkey farmer defends their actions, and is even helping them rescue more

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PRESS RELEASE

San Francisco Supervisors Call for Statewide Factory Farm Moratorium

November 16, 2021

“No More Factory Farms” campaign asks legislators to prohibit the construction of new factory farms and slaughterhouses

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PRESS RELEASE

SF In-N-Out Protested with Creepy 16-Foot “Squid Game” Doll, Dozens of Actors Simulating Murderous Game

October 29, 2021

“Red Light, Green Light” demonstration inspired by hit show dramatizes activists’ concerns about animal cruelty and supply chain transparency

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