

Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
PRESS
November 23, 2023
Countercurrents
The conviction of Hsuing could be a flashpoint in this “next frontier.” Because it shows just how broken the legal system is, his story could help advance the development of a grassroots movement to liberate nonhuman animals. It also presents us with a choice: Live in a system where the government ignores animal cruelty laws—or save the animals those laws were meant to protect.
PRESS
November 23, 2023
Countercurrents
PRESS
November 22, 2023
The New Republic
Virtually all turkeys raised in the United States come from crowded concentrated feeding operations—CAFOs, or factory farms. Investigations by animal rights groups like Direct Action Everywhere, or DxE, have shown that the same farms that provide the well-groomed, handsome birds for White House events raise the rest of their animals in hellish conditions.
PRESS
November 22, 2023
The New Republic
PRESS
November 22, 2023
Common Dreams
I hate seeing Wayne go through this. I’m tired of the legal maneuverings by those with power to maintain a world that hurts the most vulnerable.
PRESS
November 22, 2023
Common Dreams
PRESS
November 16, 2023
Plant-Based News
“Open rescue is one of the most powerful tools that we have to challenge animal cruelty," [said animal rescuer Zoe Rosenberg]. “When you look into a factory farm and you see thousands of animals suffering, it’s so easy to desensitize yourself and get lost in the numbers and the immeasurable suffering. But when you identify an individual and connect with them, it’s life changing. Every single one of those animals in those facilities is an individual.”
PRESS
November 16, 2023
Plant-Based News
PRESS
November 13, 2023
Democracy Now!
“If you or I tortured an individual dog, we would clearly be subject to the criminal laws of the state of California. Yet, when a factory farm does this on massive scale, on a scale a million times larger than an individual person abusing a single animal, it’s seen as industry standard, and therefore completely immune from prosecution.”
PRESS
November 13, 2023
Democracy Now!
PRESS
November 10, 2023
Petaluma Argus Courier
We can work together to start the transition away from these destructive factory farms and use our collective power to build a better world.
PRESS
November 10, 2023
Petaluma Argus Courier
TOP PRESS
November 9, 2023
Vox
Hsiung’s trial and conviction show the extraordinary difficulty of trying to discuss what happens to animals on factory farms in a legal system that only sees them as property. At both factory farms in this case, DxE had documented gruesome conditions prior to their open rescue actions and had submitted animal cruelty complaints to authorities (though no action was taken by legal officials, King said). Yet it was the activists, not the farm owners, who were criminally charged and had to explain themselves to a jury.
TOP PRESS
November 9, 2023
Vox
TOP PRESS
November 8, 2023
Wired
For the first time, guerrilla animal rights group Direct Action Everywhere reveals a guide to its investigative tactics and toolkit, from spy cams to night vision and drones. Bernier says that DxE decided to publicly release its guide, even in the wake of Hsiung’s conviction, to help activists who are already committed to carrying out covert investigations do their work more safely and effectively.
TOP PRESS
November 8, 2023
Wired
PRESS
November 6, 2023
Berkeleyside
The proposed ordinance states, “CAFOs are a leading cause of environmental destruction, pose grave risks to public health, abuse and kill nonhuman animals, and often create dangerous and exploitative conditions for workers.”
PRESS
November 6, 2023
Berkeleyside
TOP PRESS
October 29, 2025
The New York Times
The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”
TOP PRESS
October 29, 2025
San Francisco Chronicle
But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.
TOP PRESS
October 28, 2025
The Associated Press
A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
TOP PRESS
October 6, 2025
San Francisco Chronicle
Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.
TOP PRESS
June 2, 2025
The Intercept
“Animal rights and environmental groups have committed more acts of terrorism than Al Qaeda,” warned an FBI agent who met with Big Ag groups.
TOP PRESS
May 1, 2025
San Francisco Chronicle
Just four months after she graduates on May 17 with a bachelor’s degree in social movement strategy, the straight-A student will stand trial in a Sonoma County courtroom for her June 2023 incursion into Petaluma Poultry, a processing facility owned by agribusiness giant Perdue Farms. If convicted for taking four chickens Perdue valued at around $24, she faces up to 5½ years in prison.
TOP PRESS
October 10, 2024
Vox
In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.
BLOG
January 25, 2021
BLOG
January 19, 2021
We’ve been hovering around this 150 number for a while now in the SF Bay Area chapter, and we know we have to grow past this, so we set off to figure out how to break Dunbar’s number.
BLOG
September 11, 2020
BLOG
August 27, 2020
BLOG
August 14, 2020
The diseases suffered by Nina and her species never should have existed. Now, they threaten us all -- but her story should give us hope.
BLOG
June 29, 2020
Workers forced to kill thousands of pigs with extreme heat and steam
PRESS RELEASE
June 4, 2025
Describing the requested gag order as “overbroad and vague by any constitutional standard,” Judge Gnoss noted that Ms. Rosenberg’s critics, too, had participated in public discussion about her case, pointing by way of example to a statement by Bill Mattos, President of the California Poultry Federation, describing Ms. Rosenberg’s rescue of four chickens as a “terrorist act.”
PRESS RELEASE
May 27, 2025
Tuesday's rescue follows a months-long investigation into Vera Goat Dairy by DxE earlier this year, which found that dozens of dead mother and baby goats are regularly dumped into an illegal dead pile on the property, indicating that the operation is experiencing high rates of mortality.
PRESS RELEASE
May 24, 2025
Approximately 200 activists with the animal rights network Direct Action Everywhere (DxE) marched through downtown Petaluma Saturday afternoon in support of animal liberation and the right to rescue animals from abuse. They began at Penry Park and weaved through downtown including past diners at restaurants along the riverfront. Along the way, they chanted, delivered speeches, and handed out educational information to the public about Perdue’s Petaluma Poultry slaughterhouse.
PRESS RELEASE
May 23, 2025
While the truck was stopped, three activists opened one of the many large crates holding chickens on the trailer and identified and removed two chickens with visible wounds. They took the chickens to get immediate medical care and shared footage of the rescue publicly, openly showing their faces.
PRESS RELEASE
May 19, 2025
Over the weekend, animal rights activists with Direct Action Everywhere (DxE) held protests across Sonoma County to elevate animal cruelty at Petaluma Poultry, a subsidiary of national poultry giant Perdue Foods. On Sunday, they delivered their message to Sonoma County District Attorney Carla Rodriguez with a protest outside her home in Windsor, urging her to finally prosecute Petaluma Poultry for documented criminal animal cruelty.
PRESS RELEASE
May 13, 2025
Free speech experts say that Perdue’s lawsuit is a Strategic Lawsuit Against Public Participation, or SLAPP suit, intended to silence activists, burden them with legal fees, and intimidate them from protesting. California's anti-SLAPP statute was passed to enable defendants to quickly dismiss meritless lawsuits targeting protected activities.
PRESS RELEASE
May 4, 2025
Direct Action Everywhere activists protest dozens of Trader Joe’s stores across the country asking the retailer to cut ties with Perdue’s California subsidiary, Petaluma Poultry, given documented animal abuse
PRESS RELEASE
March 29, 2025
“I want to know why Trader Joe’s is continuing to support Perdue’s animal cruelty and endangering consumers,” said Conrad de Jesus, an Oakland resident who participated in the protest. “They’ve seen the evidence of sick and injured animals languishing without medical care at Perdue’s Petaluma Poultry. It’s time they cut ties with this awful company.”
PRESS RELEASE
March 22, 2025
A handful of counter-protesters showed up with a Trump flag and a cardboard sign reading “Eat chicken.” They heckled the speakers and disrupted photos by standing in front of the photographers.