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Activists Face Harsh Penalties for Exposing Cruelty

December 8, 2024

Sonoma State Star

Rosenberg said she has been openly rescuing animals from abuse and suffering since 2018, and she has helped more than 1,000 animals. This will be the first time she has faced criminal charges. “This is a political prosecution. The Sonoma County District Attorney’s Office wants to protect Perdue’s reputation and make an example of me to stop other people from rescuing animals. Unfortunately for them, it isn’t going to work,” she said.

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PRESS

Activists Face Harsh Penalties for Exposing Cruelty

December 8, 2024

Sonoma State Star

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PRESS

Opinion: Berkeley Can Lead the Way to a Factory Farm-Free Future

December 3, 2024

Berkeleyside

When more people pay attention and take action to stop the devastating impact of CAFOs on animals, the environment and humans, we can correct our misguided path and put ourselves on the right side of history.

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PRESS

Opinion: Berkeley Can Lead the Way to a Factory Farm-Free Future

December 3, 2024

Berkeleyside

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Berkeley Becomes the First US City to Ban Factory Farming

November 12, 2024

Plant Based News

Currently, there are no CAFOs in Berkeley. The last remaining farm, a horse racing facility named Golden Gate Fields, closed in June of this year following prolonged protests over animal deaths. The new ban will ensure that no CAFOs can be built in the city.

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Berkeley Becomes the First US City to Ban Factory Farming

November 12, 2024

Plant Based News

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PRESS RELEASE

Berkeley Becomes First U.S. City to Ban Factory Farms

November 12, 2024

A coalition of groups, including the Berkeley-based animal rights network Direct Action Everywhere (DxE) and Compassionate Bay, led the effort to gather the signatures to get this CAFO ban on the ballot.

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PRESS RELEASE

Berkeley Becomes First U.S. City to Ban Factory Farms

November 12, 2024

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PRESS RELEASE

Trial Scheduled for Animal Rescuer

November 1, 2024

Zoe Rosenberg, 22, faces criminal charges for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse in Petaluma, CA

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PRESS RELEASE

Trial Scheduled for Animal Rescuer

November 1, 2024

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PRESS RELEASE

Investigators Publish Full Day of Slaughter Footage at Superior Farms, Exposing Routine Cruelty and Violence

October 29, 2024

Superior Farms is the largest industrial lamb slaughterhouse in the country, and is the subject of Ordinance 309 in Denver, an initiative on the November ballot introduced by Pro-Animal Future that would ban slaughterhouses within city limits

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PRESS RELEASE

Investigators Publish Full Day of Slaughter Footage at Superior Farms, Exposing Routine Cruelty and Violence

October 29, 2024

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PRESS

Measure J & Other Ballot Measures to Ban Slaughterhouses, Explained

October 29, 2024

Sentient

“Sonoma County is an agricultural county with factory farms that have been exposed for abusing animals, violating animal cruelty laws, and polluting waterways with toxic waste — and the authorities have failed to address it,” Cassie King, Communications Lead at Direct Action Everywhere, tells Sentient. Direct Action Everywhere is an animal rights organization, and one of the lead sponsors of Measure J.

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PRESS

Measure J & Other Ballot Measures to Ban Slaughterhouses, Explained

October 29, 2024

Sentient

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PRESS

The Fate of Denver’s Last Slaughterhouse Is on the Ballot

October 23, 2024

Civil Eats

In early October, Direct Action Everywhere, a network of animal rights activists, released undercover footage captured inside Superior this summer. Video footage shows what activists call potential legal and ethical violations: one lamb that appears to be conscious after slaughter; another with a prolapsed uterus, untreated and headed to slaughter; and workers laughing, spanking animals, and simulating sex acts with machinery on the slaughter line.

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PRESS

The Fate of Denver’s Last Slaughterhouse Is on the Ballot

October 23, 2024

Civil Eats

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TOP PRESS

These California and Colorado Ballot Measures Are Terrifying the Meat Industry

October 10, 2024

Vox

In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.

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TOP PRESS

These California and Colorado Ballot Measures Are Terrifying the Meat Industry

October 10, 2024

Vox

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Our Top Press Hits

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The Giant Loophole that Lets Big Dairy Keep Baby Cows in Solitary Confinement

March 5, 2026

Vox

DxE filmed Grimmius’s operations using drone cameras, documenting many of the grim realities ubiquitous in the mass production of animals for food: calves being handled roughly, hit, and pushed to the ground. But perhaps most remarkably, the footage offers a rare view of what is arguably the most overlooked form of extreme confinement of farmed animals in the US.

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TOP PRESS

California Activist Gets Jail Time for Taking Chickens from Perdue Farms Plant

December 4, 2025

The Associated Press

Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.

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TOP PRESS

UC Berkeley Animal Rights Activist to Serve Jail Time After ‘Chicken Rescue’ Conviction

December 3, 2025

San Francisco Chronicle

“They’re denying that any of this suffering is happening,” she said. “We have been calling on the California Attorney General to take action, because the Sonoma County District Attorney’s office has made it abundantly clear that they do not care about these animals whatsoever.” Her supporters cheered and yelled out promises to not give up defending animals.

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TOP PRESS

She Said She Was Rescuing Chickens. A Jury Convicted Her of Conspiracy.

October 29, 2025

The New York Times

The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”

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TOP PRESS

UC Berkeley Animal Rights Activist Found Guilty in ‘Chicken Rescue’ Trial

October 29, 2025

San Francisco Chronicle

But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.

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TOP PRESS

California Woman on Trial for Taking Chickens from Perdue Farms' Plant Says She Was Rescuing Them

October 28, 2025

The Associated Press

A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.

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TOP PRESS

She Took Chickens from a Slaughterhouse. Was It a Rescue or a Crime?

October 24, 2025

The Guardian

I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”

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TOP PRESS

UC Berkeley Activist Testifies She Saved Sick Birds, Not Stole Them, in Chicken Rescue Trial

October 17, 2025

San Francisco Chronicle

Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.

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TOP PRESS

Berkeley Grad’s Chicken ‘Rescue’ Trial Begins in Sonoma County with Question of Intent vs. Crime

October 6, 2025

San Francisco Chronicle

Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.

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DxE's Blog

BLOG

If Rescuing a Suffering Animal Is a Crime, What Does That Make the System?

July 14, 2026

The prosecutorial viewpoint seems to be at odds with a growing public expectation that animals raised for food should not be left to suffer — and aggressive marketing (in this case, “humanewashing”) often deceives consumers into thinking they’re making the right purchasing choices.

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BLOG

The Press Won't Link California's Elephant Seal Deaths to Factory Farms

May 28, 2026

The elephant seals at Año Nuevo are dying because they share beaches with infected seabirds — infected because H5N1 has become endemic in wild bird populations worldwide, a spread driven in significant part by the concentration and global trade of farmed poultry.

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BLOG

“Make Sure It’s a F***ing Felony": What Happened at the Preliminary Hearing in the Meyenberg Rescue Case

May 20, 2026

Deputies testified that they never investigated the animal cruelty allegations at the dairy or referred them to any agency, despite being told about dead and suffering animals on site. One officer even defended the facility by claiming that “you can go to any dairy, anywhere in the country, and there will be dead goats there.”

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BLOG

How Pepper Spray Can Save Puppies

April 22, 2026

Open rescue as a strategy is not just about getting a few animals out of their cages, it is also about creating a crisis that can no longer be ignored. It is about forcing the public and people in power to choose a side.

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BLOG

An Open Letter Responding to Western United Dairies' Disinformation

March 19, 2026

The dairy industry trade group's CEO, Anja Raudabaugh, spread blatant lies about animal rights activists on a recent podcast discussing DxE's latest project, FactoryFarmWatch.org. This blog corrects the record and invites Ms. Raudabaugh to engage in an honest and transparent conversation.

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BLOG

Exposing Big Ag with Factory Farm Watch

February 19, 2026

Factory Farm Watch is more than a map. It is a launchpad for statewide action to end factory farming.

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BLOG

ALC India Was a Huge Success!

February 6, 2026

A summary of the first annual Animal Liberation Conference in India, co-hosted by DxE and Indore Animal Liberation

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BLOG

An Open Letter to My Judge

January 4, 2026

I think the public has made it resoundingly clear that they feel Perdue should be prosecuted for its crimes. I hope you'll take that into consideration and use your power as a judge to do some good for these animals. 

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BLOG

Zoe's Reflections on Animal Rising's Beagle Rescue Trial Verdict

December 18, 2025

No prosecution, conviction, or sentence, will ever stop a movement driven by compassion and care.

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Our Press Releases

PRESS RELEASE

Valadao Dairy Linked to Criminal Animal Cruelty

October 1, 2026

Factory farm investigators with the animal rights group Direct Action Everywhere (DxE) just confirmed that Valadao Dairy, owned by Congressman David Valadao's family, sends newborn dairy calves to Grimmius Cattle Company, California's largest calf-raising operation where DxE investigators have recorded sick baby cows being dragged from a trailer and shot in the head.

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PRESS RELEASE

VIDEO: Bay Area Residents March in Support of U.S. Bill to End Federal Funding of Dog and Cat Experiments

September 26, 2026

With the group were several rescued lab beagles. The demonstration, which was organized by the animal rights group Direct Action Everywhere (DxE), aimed to raise awareness about the COMPACT Act (H.R.10522), a bipartisan bill that was introduced on Wednesday to end federal funding for experiments on dogs and cats.

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PRESS RELEASE

Judge Grants Diversion in Goat Rescue Case, Over Prosecution’s Objection

September 23, 2026

At a hearing last month, Judge Jim Trevino reduced all of the felony charges to misdemeanors after reviewing a defense filing detailing evidence of significant animal cruelty at the dairy, calling the filing persuasive. After today’s judicial diversion, all charges will be dismissed following completion of 40 hours of community service and 5 months probation. 

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PRESS RELEASE

Drone Video Shows Animal Abuse at Dairy Behind Pizza Hut, Domino's Cheese

September 21, 2026

Workers at California's largest dairy operation were recorded hitting and kicking young calves in the face in July. In another part of the facility, footage shows a worker whipping adult cows to move them toward the milking barn.

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PRESS RELEASE

Drone Video Shows Calf Abuse at Madera Calf Ranch

September 18, 2026

The drone footage shows workers pushing and pulling newborn calves from a trailer, kicking them to make them stand, and throwing them into small, individual crates, which are a common form of intensive confinement used in the calf-raising industry.

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PRESS RELEASE

VIDEO: Activists Protest Petco to Demand End of Live Animals Sales, Following Exposé of Cruelty at Parakeet Breeding Mill

September 5, 2026

Protesters entered the store with signs reading “Someone Not Something” and “Stop Selling Animals,” as well as trash cans overflowing with plush parakeets, rubber snakes, and rubber mice to represent how Petco treats animals like trash, based on images from multiple recent investigations of breeders that sell to Petco.

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PRESS RELEASE

Judge Reduces All Felonies to Misdemeanors in Goat Rescue Case

August 25, 2026

The ruling comes in response to a filing earlier this month detailing evidence of significant animal cruelty at the dairy. The judge also ordered that the District Attorney’s office disclose evidence of DA Sarah Hacker’s relationship with the owners of the dairy farm property involved in the prosecution against these animal rescuers.

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PRESS RELEASE

VIDEO: Activists Protest Whole Foods Goat Milk Supplier’s Cruelty with Giant “Bloody” Milk Carton and “Die-In”

August 22, 2026

The protest featured a 10-foot-tall milk carton prop modeled after Meyenberg packaging, but with an image of the dead pile of goats documented at Meyenberg’s Vera Goat Dairy and with red streamers symbolizing the animals’ blood flowing out from the top of the carton.

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PRESS RELEASE

Defense Submits Animal Cruelty Evidence in Goat Rescue Case

August 11, 2026

Today, defense attorneys for four goat rescuers charged in Kings County filed evidence with the court of animal cruelty at the Whole Foods-supplying goat dairy at the heart of the case. They have submitted a motion requesting that Judge Jim Trevino reduce the felony charges to misdemeanors.

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