Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
PRESS
May 27, 2025
Fox 26 Fresno
Five activists a part of Direct Action Everywhere, were arrested for taking two sick baby goats from Meyenberg's Vera Goat Dairy in Stratford, police say. The members of the animal rights group rescued two sick baby goats from Vera Goat Dairy, a large operation supplying Meyenberg Dairy, the nation's leading goat milk producer. The goats showed signs of being sick with infections that affect breathing and sight.
PRESS
May 27, 2025
Fox 26 Fresno
PRESS RELEASE
May 27, 2025
Tuesday's rescue follows a months-long investigation into Vera Goat Dairy by DxE earlier this year, which found that dozens of dead mother and baby goats are regularly dumped into an illegal dead pile on the property, indicating that the operation is experiencing high rates of mortality.
PRESS RELEASE
May 27, 2025
PRESS RELEASE
May 24, 2025
Approximately 200 activists with the animal rights network Direct Action Everywhere (DxE) marched through downtown Petaluma Saturday afternoon in support of animal liberation and the right to rescue animals from abuse. They began at Penry Park and weaved through downtown including past diners at restaurants along the riverfront. Along the way, they chanted, delivered speeches, and handed out educational information to the public about Perdue’s Petaluma Poultry slaughterhouse.
PRESS RELEASE
May 23, 2025
While the truck was stopped, three activists opened one of the many large crates holding chickens on the trailer and identified and removed two chickens with visible wounds. They took the chickens to get immediate medical care and shared footage of the rescue publicly, openly showing their faces.
PRESS RELEASE
May 23, 2025
PRESS RELEASE
May 19, 2025
Over the weekend, animal rights activists with Direct Action Everywhere (DxE) held protests across Sonoma County to elevate animal cruelty at Petaluma Poultry, a subsidiary of national poultry giant Perdue Foods. On Sunday, they delivered their message to Sonoma County District Attorney Carla Rodriguez with a protest outside her home in Windsor, urging her to finally prosecute Petaluma Poultry for documented criminal animal cruelty.
PRESS RELEASE
May 19, 2025
PRESS
May 15, 2025
Sentient
In the preliminary hearing for Rosenberg’s case, Joerger acknowledged that Rosenberg had made allegations of animal cruelty, but stated that she did not investigate the matter. This inaction by law enforcement wasn’t an isolated incident. When the investigation at McCoy’s Poultry facility uncovered dead birds on the farm floor and others that were unable to move, Sonoma County Animal Services referred the matter to the county sheriff’s office for potential prosecution. But no prosecution followed then, either.
PRESS
May 15, 2025
Sentient
PRESS
May 14, 2025
Public News Service
An animal rights group filed a motion Tuesday to dismiss a lawsuit stemming from protests in front of the home of an executive for Perdue Foods. "Their lawsuit is a classic SLAPP suit, which stands for 'strategic lawsuit against public participation,' and is basically a way for wealthy corporations to shut down and silence activists through expensive litigation," King explained.
PRESS
May 14, 2025
Public News Service
PRESS RELEASE
May 13, 2025
Free speech experts say that Perdue’s lawsuit is a Strategic Lawsuit Against Public Participation, or SLAPP suit, intended to silence activists, burden them with legal fees, and intimidate them from protesting. California's anti-SLAPP statute was passed to enable defendants to quickly dismiss meritless lawsuits targeting protected activities.
PRESS RELEASE
May 13, 2025
PRESS
May 13, 2025
The Daily Californian
When I walk across the stage to graduate from UC Berkeley this month, an ankle monitor will track my every step. I am facing up to five and a half years in prison for rescuing four criminally abused chickens, Poppy, Ivy, Aster and Azalea, from Perdue’s Petaluma Poultry slaughterhouse. Throughout my four years of university, I’ve lived a double life. There have been many evenings where I have rushed home from school to gear up and prepare for a long, sleepless night of investigating factory farms and slaughterhouses.
TOP PRESS
October 8, 2022
New York Times
Many animal welfare advocates viewed the trial as a display of corporate power, and a test of whether the meat industry can legally prevent the public from seeing the sometimes unsavory aspects of modern mass food production.
TOP PRESS
October 3, 2022
Fox 13 Salt Lake City
“They did a nonviolent action, and they saved the lives of two piglets who would have been discarded by the industry anyway.”
TOP PRESS
September 19, 2022
Harper's Magazine
Most readers care about humans, not pigs. What gets us going is a compelling main character facing many years in prison, not several million pigs spending a lifetime in circumstances that make prison look comparatively relaxing.
TOP PRESS
April 28, 2022
New York Magazine
Protests are often unpopular, but as this article shows, in the end, they tend to be right.
TOP PRESS
April 14, 2022
The Intercept
DxE documented video footage of the depopulation at Rembrandt Enterprises, demonstrating the brutal reality of VSD and the true toll of our broken "food" system.
TOP PRESS
March 22, 2022
San Francisco Chronicle
Compelling testimony by a former slaughterhouse worker who is now a member of DxE's core organizing team.
TOP PRESS
March 14, 2022
Current Affairs
DxE activists are showing that anyone can, if they give themselves permission, start creating the world they want to live in.
TOP PRESS
February 23, 2022
The New Republic
DxE investigators are pressing for a trial they hope will go down as a pivotal moment in the history of the animal rights movement.
TOP PRESS
January 30, 2022
The Intercept
The government wants to keep juries from seeing gruesome evidence of animals in distress, demonstrating yet again the massive power corporations wield in our current system.
BLOG
October 20, 2025
Updates and summaries from Week 6 of the Perdue Rescue Trial
BLOG
October 13, 2025
Updates and summaries from Week 5 of the Perdue Rescue Trial
BLOG
October 6, 2025
Updates and summaries from Week 4 of the Perdue Rescue Trial
BLOG
September 29, 2025
Updates and summaries from Week 3 of the Perdue Rescue Trial
BLOG
September 22, 2025
Updates and summaries from Week 2 of the Perdue Rescue Trial
BLOG
September 15, 2025
Updates and summaries from Week 1 of the Perdue Rescue Trial
BLOG
September 12, 2025
The Perdue Rescue Trial begins on Monday, September 15th at the Sonoma County Superior Court in Santa Rosa, California.
BLOG
July 31, 2025
Trader Joe’s is known as “America’s most reputable brand,” and I’m learning firsthand that this might be because they relentlessly silence their critics and go to great lengths to protect their image from public scrutiny.
BLOG
July 25, 2025
Vera supplies the nation’s largest goat milk producer, Meyenberg, and its practices are a far cry from the rigorous standards Whole Foods promises. Thousands of goats are confined in crowded pens without access to pasture; newborn babies are routinely separated from their mothers; and, outside the confinement area, lies a mass graveyard of animals who died prior to slaughter.
PRESS RELEASE
September 20, 2025
"I believe Zoe did the right thing by taking sick animals to the vet," said Sharon Loren of Penngrove, who joined the march. "Compassion should never be a crime, but it's on trial here in Sonoma County."
PRESS RELEASE
September 15, 2025
Zoe Rosenberg, 23, is charged with felony conspiracy and 3 misdemeanors for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse
PRESS RELEASE
August 30, 2025
Activists use Trader Joe’s nautical theme to urge the company to follow its moral compass and steer away from Petaluma Poultry
PRESS RELEASE
August 16, 2025
Dozens of activists with the animal rights network Direct Action Everywhere (DxE) protested outside the Trader Joe's store at 1885 University Avenue in Berkeley, after an Alameda County judge partially denied Trader Joe's requested temporary restraining order against DxE on Tuesday.
PRESS RELEASE
July 26, 2025
Around thirty animal rights activists with Direct Action Everywhere (DxE) held a peaceful protest outside the home of Scott Fitzpatrick, the Live Production Manager for Perdue’s Petaluma Poultry, after Sonoma County Judge Patrick Broderick denied Fitzpatrick’s application for a temporary restraining order on Friday, citing “insufficient evidence.”
PRESS RELEASE
July 23, 2025
Scott Fitzpatrick, Live Production Manager for national poultry giant Perdue Foods, filed a lawsuit Tuesday to stop public protests by Direct Action Everywhere (DxE) over documented animal cruelty.
PRESS RELEASE
July 3, 2025
Ani Kandada superglued down inside Trader Joe's original store in Pasadena asking the retailer to stop selling chickens from Perdue's Petaluma Poultry, just hours after another animal rights activist was arrested for supergluing her hand inside Trader Joe's Headquarters in Monrovia, CA.
PRESS RELEASE
July 3, 2025
Carla Cabral remained superglued to the desk from approximately 10AM to approximately 11AM, while she demanded a meeting with company executives about documented animal cruelty at Trader Joe's chicken supplier, Petaluma Poultry, which is a subsidiary of national agribusiness giant Perdue Foods.
PRESS RELEASE
June 10, 2025
Animal rights activists with DxE disrupted multiple events at the Summer Board Meeting of the California Poultry Federation, a trade association representing commercial chicken and turkey producers across the state. Among CPF's twenty board members are three executives from Petaluma Poultry, the California subsidiary of national poultry giant Perdue Foods, where DxE investigators have documented widespread violations of animal cruelty laws since 2018.
